Job description


The health and safety of our employees and candidates is very important to us. Due to the current situation related to the Novel Coronavirus (COVID-19), we’re leveraging our digital capabilities to ensure we can continue to recruit top talent at HSBC. As your application progresses, you may be asked to use one of our digital tools to help you through your recruitment journey. If so, one of our Resourcing colleagues will explain how our video-interviewing technology will be used throughout the recruitment process and will be on hand to answer any questions you might have.


Some careers open more doors than others.

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.

This role will be responsible for all Marketing-led acquistion initiatives for Retail Assets for HSBC India - WPB.

We are currently seeking an experienced professional to join the Global Marketing team.

Key Responsibilities

  • This role will be responsible for all Marketing-led acquisition  for Asset Products (Credit Cards, Mortgages and Personal Loans) for WPB India
  • Management and execution of integrated  Marketing communications campaigns and activities to deliver against the objectives and ambitions of the HSBC India - WPB Marketing strategy and plan. This includes Above the Line (ATL), Below the Line (BTL), Social Media Marketing and working with the Digital Marketing team for acquistion
  • Implementing campaigns for HSBC India - WPB in line with the agreed Marketing plan, budget and activity schedule while ensuring that the HSBC brand is promoted in a cohesive and consistent way, using the agreed campaign assets and supporting materials
  • Formulating and implementing Marketing activities and campaigns based on innovation, new age technologies and out of box thinking to support the achievement of revenue growth targets for HSBC India – WPB
  • Building the HSBC brand presence and supporting the local activation of campaigns and events
  • Collaborating with key internal stakeholders and effectively managing a broad range of agencies (e.g. creative, media and events) to ensure timely delivery of campaign
  • Additional responsibility of AEM templates will need to be taken up in addition to the existing role
  • Ensuring that all campaigns and assets delivered are compliant with the relevant codes of practice and deliver fair outcomes for our customers
  • Keep abreast of customer needs and latest Marketing trends within the industry via all opportunities whether face-to-face, online or via research
  • Contribute to the implementation and monitoring of the application of Marketing policies, governance frameworks, procedures, practices and standards to ensure quality, effective risk management and regulatory compliance
  • Detailed understanding of retail banking products and services
  • Leadership, agency management and collaborative skills
  • MBA in Marketing and/or prior experience in Marketing will be an added advantage
  • Strong and consistent communication skills and ability to communicate and collaborate with multiple teams in multiple locations. Fluent oral and written English communication skills.
  • Prior experience in customer product /proposition marketing including digging customer insights, forming marketing strategies, developing campaigns for customer acquisition, organizing customer events, launching new product / proposition will be preferred.
  • Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
  • Ability to think and work innovatively, and capable to influence the key stakeholders to deliver the result
  • Can work independently, both at a strategic and at a tactical level

Useful Link

Link to Careers Site: Click HERE 

You’ll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.

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Issued by The Hongkong and Shanghai Banking Corporation Limited, India