Job description
Some careers have more impact than others.
If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.
Global Trade Solutions comprises over 4,500 people across more than 60 countries, helping suppliers and buyers with their export and import finance needs. Trade is where HSBC began in 1865, when we financed commerce between Europe, North America and Asia.
We are currently seeking a high calibre professional to join our team as a Vice President, Campaign and Channels Management.
Principal Responsibilities
- Develop and execute integrated marketing campaigns across multiple channels to drive brand awareness, customer acquisition and revenue growth
- Collaborate with internal stakeholders to define campaign objectives, target customers and success metrics
- Conduct thorough market research and competitor analysis to identify trends, opportunities and best practices for campaign planning and execution
- Implement campaign tracking and measurement tools to monitor and analyze key performance indicators, conversion rates and return on investment
- Collaborate closely with cross-functional teams, including but not limited to marketing, coverage, sales and product, operations and legal to ensure campaign messaging alignment and a consistent customer experience
Requisitos
- Bachelor's degree in business or related field, or equivalent experience
- Broad knowledge of HSBC Group companies and product ranges as well as extensive knowledge of the market and market trends, competitive and regulatory environment
- Proven experience in campaign management in different channels
- Strong organizational, analytical, negotiation, communication, teamwork and influencing skills
- Excellent communication and interpersonal skills with the confidence to interact with internal and external customers
You’ll achieve more when you join HSBC.
http://www.hsbc.com/careers
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Issued by The Hongkong and Shanghai Banking Corporation Limited.