HSBC Group

Some careers shine brighter than others.

If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.

Department-Wholesale IT

In this role, you will:

•    We're looking for someone with proven track record of owning and delivering complex Infrastructure RTB optimization projects under demanding timelines.
•    This role requires extensive experience within the banking or financial services industry, with deep understanding of regulatory requirements, 
•    Proven track record of managing large-scale RTB campaigns with budgets exceeding $10M annually, 
•    Leadership experience managing cross-functional teams and driving organizational change
•    Present performance reports and strategic recommendations to C-level executives
•    Collaborate with external vendors, agencies, and technology partners
•    Serve as subject matter expert on RTB optimization best practices within the organization
•    Exceptional leadership and team management capabilities
•    Strong strategic thinking and problem-solving abilities
•    Excellent communication and presentation skills
•    Ability to work effectively in a fast-paced, regulated environment

To be successful in this role, you should meet the following requirements:

•    Minimum 15 years of progressive experience in digital marketing with focus on programmatic advertising and RTB optimization
•    Lead and mentor a team of RTB specialists and analysts to deliver optimal campaign performance
•    Develop comprehensive RTB optimization strategies aligned with our business objectives and regulatory requirements
•    Collaborate with senior leadership to establish KPIs, budgets, and performance benchmarks for programmatic campaigns
•    Drive innovation in RTB practices while maintaining strict adherence to financial services advertising regulations
•    Oversee end-to-end RTB campaign execution across multiple DSPs (Demand Side Platforms) and exchanges
•    Manage complex attribution models and conversion tracking for banking products including loans, credit cards, deposits, and investment services
•    Utilize advanced analytics tools and platforms to extract actionable insights from large datasets
•    Implement machine learning algorithms and predictive modeling to enhance bidding performance

 Bonus points if you have: Banking or financial services experience
•    Comprehensive understanding of banking products, services, and customer acquisition processes
•    Knowledge of financial services regulations affecting digital advertising (FFIEC, TCPA, Fair Credit Reporting Act)
•    Experience with banking-specific marketing challenges including compliance, fraud prevention, and customer verification
•    Understanding of banking customer segments and lifecycle marketing strategies

You’ll achieve more when you join HSBC.

Candidate User Guide - India HTC - IND HSDI : IJP candidate user guide (service-now.com)

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.