HSBC Group

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Customer Value Management is vital in maintaining HSBC’s position as a provider of world-class wealth and personal banking solutions, directing business development with a focus on customers. The team works to ensure the most appropriate pricing, products and promotions are directed to the most relevant customers, concentrating on building value, treating customers fairly and creating a superb customer experience.

We are currently seeking a high calibre professional to join our team as an Assistant Marketing Manager, Retail Products Marketing.

Principal Responsibilities

• Develop effective programme strategies and mechanics to drive personal loan growth for different customer groups/segments via different channels
• Maintain high standard of marketing and communications, and deliver activities that adhere to the established marketing process and guidelines
• Support campaign development to ensure smooth implementation, and facilitate evaluation and review for continuous improvements
• Perform analysis of targeted products / segments, competitive position and trends
• Support marketing budget management to facilitate effective deployment to enhance return on investment
• Liaise with internal departments and external vendors to ensure timely and effective coordination for the rollout of initiatives
• Demonstrate teamwork through positive approach and develop a close alignment with both internal and external stakeholders

• University graduate in business studies with a background in marketing is preferred
• A minimum of 6 years’ experience in a marketing role, ideally has worked for a banking/financial institution with involvement or a good understanding of credit card
• Sound knowledge of advertising production and marketing communications and practical experience in digital marketing is a plus
• Good analytical and problem solving skills
• Creative, self-motivated and able to handle multiple tasks independently and meet tight deadlines
• Experienced in liaising with external business partners and suppliers
• Possess hands-on PC skills, including proficiency in Microsoft Office applications
• Strong interpersonal and communication skills and high proficiency in written Chinese and English

You’ll achieve more when you join HSBC. 
http://www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.