HSBC Group

If you are a UK based employee please do not apply via this page, instead use this link which will take you to our new platform - https://hsbc.eightfold.ai/careerhub/explore/jobs/563774600359874 - for all non UK based employees please continue with your application via this page.

If you’re looking to take an exciting new direction with your HSBC career, an internal move can open the door to many opportunities, allowing you to take on a new challenge, and develop your skills. Bring your knowledge of our brand to a new role and grow yourself further.  

This role is within the central marketing team which has responsibility for the overall GPB marketing strategy, brand and the digital channels that GPB utilises. The objective of the team is to work across the marketing funnel to raise awareness of the brand, develop highly engaging Thought Leadership activated across paid and organic channels, ensure prospects can easily find GPB in the digital ecosystem and work with product/proposition teams to develop effective go-to-market strategies.

In 2024 the team developed a refreshed visual look and feel for GPB and clarified the external positioning of the brand within the marketplace.  The next challenge is to embed this strategy across all client touchpoints by ensuring that colleagues across the business have access to the right resources, assets and guidelines.  GPB is the most premium brand within the wider HSBC family, and brand development through creative work, campaigns and partnerships is also a core task over the medium and long term for this role.

The role holder will serve as the main custodian for the GPB brand as well as working in collaboration with peers on a variety of marketing projects.  The individual will need to think strategically and prioritise projects based on value to the business, managing a number of senior stakeholders on behalf of the function. There are a number of agency partners who support the creation and development of the GPB brand, and this role requires the ongoing ownership and management of these relationships to achieve business objectives. Ensuring cost efficiency and effective budget management for marketing initiatives with these partners is also an important part of the role.

A move across the business allows you to continue to access tailored professional development opportunities, and our fantastic benefits packages.

In this role you will:

• Oversee creative development of the GPB brand including creative work, campaigns and partnerships
• Be a Custodian of the GPB brand, ensuring that the brand is used appropriately across HSBC to ensure a premium expression
• Lead the partnership strategy for GPB, looking for new opportunities to reach the target audience in a cost effective way
• Ensure that the brand guidelines have the depth and breadth required to enable marketers and communications colleagues to deliver a consistent and premium experience
• Lead brand strategy work, collaborating with peers and facilitating colleagues from other departments

To be successful in this role you should meet the following requirements:

• Experience of managing the end-to-end relationship with marketing agencies including budget management - essential
• Private Banking or Wealth Management domain experience is desirable but a genuine understanding of how to market to High/Ultra High Net Worth clients is essential
• Experience of working creatively with a brand to ensure a consistent look and feel across activations and touchpoints - essential
• A natural strategic thinker who is able to unpack business challenges and develop effective marketing strategies
• Strong stakeholder management skills with experience of managing senior executives

This role is based in London.

To support you with putting your best foot forward for our internal opportunities, you are invited to take advantage of our CV and Interview workshops, hosted  by our Talent Acquisition team. To find out more and register to attend please copy and paste this link into your browser - https://performancemanager.successfactors.eu/sf/learning?destUrl=https%3a%2f%2fhsbcbank%2eplateau%2ecom%2flearning%2fuser%2fdeeplink%5fredirect%2ejsp%3flinkId%3dITEM%5fDETAILS%26componentID%3dLDXX1066V%2d000%2dENGBR%26componentTypeID%3dVILT%26revisionDate%3d1692279360000%26targetStudentSysGUID%3d%26actingAs%3d%26fromSF%3dY&company=hsbcholdin

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces - no matter their gender, ethnicity, disability, religion, sexual orientation, or age. We are committed to removing barriers and ensuring careers at HSBC are inclusive and accessible for everyone to be at their best. We take pride in being a Disability Confident Leader and will offer an interview to people with disabilities, long term conditions or neurodivergent candidates who meet the minimum criteria for the role.

If you have a need that requires accommodations or changes during the recruitment process, please get in touch with our Recruitment Helpdesk:

Email: hsbc.recruitment@hsbc.com

Telephone: +44 207 832 8500