HSBC Group

GCB 6

Some careers open more doors than others.

If you’re looking to unlock new job opportunities, take a look at the possibilities right on your doorstep here at HSBC.

Wealth and Personal Banking (WPB) helps deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs. Wealth and Personal Banking has four key business areas responsible for efficiently bringing the best of HSBC to our clients through a broad and relevant suite of wealth and retail banking capabilities: Asset Management, Global Private Banking & Wealth, HSBC Life, Retail Banking & Strategy and COO & Digital Transformation.

We are currently seeking a high calibre professional to join our team as a Marketing Campaign Manager (12 months fixed term contract).

Principal Responsibilities

WPB Segment Marketing lead all global marketing strategy and global/multi-market campaign launches for HSBC. The team requires an individual to support 2025 Wealth & Premier campaign launch efforts:  

• Support the strategic go to marketing planning and implementation of key Wealth & Premier campaigns including development of multichannel assets, toolkits and event management
• Collaborate and ensure alignment with internal teams and key stakeholders i.e. product owners, PR communications team, global website teams etc
• Coordinate with external partners like creative and media agencies to bring to life campaign i.e. producing assets and social media (YouTube, LinkedIn, Instagram, Facebook, WeChat and Little Red Book)
• Provide assistance to any ad-hoc campaign related requests
• Assist in campaign related admin tasks i.e. arrange meetings, consolidation of markets’ feedback, provide meeting recaps, help develop power point decks
• Work on desk research projects, including competitive reviews and external inspiration

• Bachelor’s degree, preferably in Marketing, Economics, Business Administration, Accounting, Finance, or related disciplines
• Extensive years of experience in project management / social media / marketing experience preferably from banking / commercial industries
• Ability to act as a partner with strong collaborative mindset and engage with all levels across functions effectively and efficiently
• Numbers-savvy, highly organized and detail-oriented
• Ability to work independently, with an eagerness to learn and can-do attitude
• Proficiency in both spoken and written English

When applying, please submit a full resume and attach your appraisal reports for the last two performance years. Your local internal application policy should be followed. For internal applicants in Hong Kong with less than twelve months in their current role, please also obtain and enclose the endorsement from your current line manager in the application as well; for more information, you can visit HRDirect and search for content "HKG: Do I need any approval to look for internal career opportunities?".

You’ll achieve more at HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.