Job description
Some careers have more impact than others.
If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.
Marketing - Customer Propositions and Management
Hang Seng’s Marketing function is responsible for formulating marketing strategies and implementing marketing initiatives to reinforce the brand of Hang Seng Bank, drive acquisition and usage of the Bank's product and services, strengthen customer loyalty to build long term relationships, and provide internal business units with marketing support to deliver a comprehensive suite of products and services offered by the Bank.
We are currently seeking a high caliber professional to join our department as Assistant Customer Propositions Manager.
Principal responsibilities
- Assist to develop proposition-related projects or initiatives to enhance segment awareness and expand market share for Private Banking, Prestige Private, Prestige, Preferred and other strategic segments
- Assist to review customer journeys in collaboration with internal teams to drive effective engagement and stickiness
- Conduct regular competitor analysis and maintain abreast market information for on-going refinement of designated segment propositions
- Collaborate with different business units to implement proposition initiatives, to ensure the proposition is properly delivered to customers with most optimal approach
- Assist in the creation of segment-relevant marketing content and materials, such as website copy, social media posts, and email communications to drive effective preference and conversion
- Track and analyze the performance of marketing campaigns and activities for optimization to meet the KPIs
- Perform other responsibilities / duties as assigned by respective manager
Requirements
- University degree in Business Administration, Marketing OR other relevant qualifications
- Minimum of 3 years' experience in marketing, with exposure in Customer Segments and knowledge of banking / event management or investment products preferred
- Experience in above and below-the-line marketing programmes development, with knowledge of marketing communications, customer acquisition, retention, digital marketing, performance marketing and/or event management a definite advantage
- Customer-oriented with strong business acumen and analytical skills
- Positive, flexible and self-motivated individual with good project management and interpersonal skills
- Proficiency in both English and Chinese
- Great sense of ownership and servicing mindset to ensure efficient and effective customer service processes
You’ll achieve more when you join Hang Seng Bank Limited.
https://www.linkedin.com/company/hang-seng-bank/
Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.
Issued by Hang Seng Bank Limited