Job Advert Details
Wealth and Personal Banking is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become one of the world’s largest global wealth managers with USD1.4 trillion in assets.  Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking for individuals and families, through to business owners, investors and ultra-high-net-worth individuals.  We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers’ needs.

  • Report To: SVP Marketing
  • Job content::
    • The role will focus on managing and executing the marketing campaigns, events or activities, supporting day to day campaigns, communication, and productions delivery to achieve the business outcome and increase customers’ satisfaction
    • Marketing supports the business in driving top-line revenue growth while striving to put the customers at the heart of everything we do
    • In order to response the rapid changes in the environment, this is expected to be sensitive to the market and react fast and flexibly in customer –focused approach 
    • Lead the implementation of marketing programs to support business priorities, revenue and customer growth
    • Monitor the development and execution of marketing plans and maximize the efficiencies of marketing resources including budget and external stakeholders
    • Develop the marketing collaterals in line with the Global marketing guidance and principles 
  • University graduate and above
  • Solid business and marketing related experiences on consumer banking industry
  • Strong marketing communication skills
  • Fluent in English writing and presentation skills
  • Experienced in advertising, direct mail, below-the-line activity and media management specialism
  • Available to take business trips to Taoyuan, Hsinchu, Taichung, Tainan or Kaohsiung