HSBC Group

Some careers grow faster than others.    

If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Corporate and Institutional Banking is a markets-led, financing-focused business that provides investment and financial solutions. Through our international network, we connect emerging and mature markets, covering key growth areas. We partner with our corporate, government and institutional clients to help them achieve consistent, long-term performance. Our products and services include advisory, financing, prime services, research and analysis, securities services, trading and sales and transaction banking.

We are currently seeking a high calibre professional to join our team as Head of CIB Client & Sector Marketing. 

Role purpose

We are hiring a results-oriented and commercially focused Global Head of Client & Sector Marketing to lead our Corporate and Institutional Banking marketing efforts across priority client segments and industry sectors and with key strategic partners. This senior leadership role is critical to driving revenue growth, deepening client engagement, and enhancing the bank’s relevance with multinational corporates, financial institutions, and public sector clients. 

Partnering closely with Relationship Management, Sector Coverage, Product Marketing, and Strategy teams, you will lead the development and execution of insight-led, segment-specific marketing strategies that unlock new business opportunities and accelerate client decision-making across regions. 

This is a pivotal role at the intersection of client strategy, marketing, and business development — ideal for a marketing leader who is passionate about connecting industry expertise with client needs to drive commercial results at scale. 

Principal Accountabilities and Responsibilities 

Commercial Strategy & Growth Marketing

• Lead the global client and sector marketing strategy for Corporate & Institutional Banking, aligning with commercial growth priorities 
• Identify and prioritize marketing opportunities across client segments (e.g., multinational corporates, FIs, sovereigns, asset managers) and sectors (e.g., Industrials, Tech, Healthcare, Energy, Real Estate) 
• Shape and execute marketing programs that directly support deal origination, cross-sell, wallet share growth, and strategic client acquisition 
• Lead strategic global partnership and ecosystem marketing strategies 

Segment & Sector Positioning

• Develop differentiated value propositions that reflect deep knowledge of industry and segment-specific challenges, opportunities, and regulatory environments 
• Collaborate with Product & Business Marketing to ensure solution sets are clearly positioned against client needs within each segment and sector 
• Build tailored narratives that combine market insights, innovation themes (e.g., infrastructure finance, digitalization, geopolitics), and the bank’s expertise 

Campaigns, Content & Events

• Oversee the planning and execution of integrated marketing campaigns that drive awareness, consideration, and engagement at scale 
• Lead the development of targeted thought leadership, digital content, sector reports, client success stories, and high-impact engagement tools 
• Partner with events and sponsorship teams to deliver strategic client forums, roundtables, and executive briefings that reinforce sector leadership 

Measurement & Insights

• Define and track performance metrics tied to client engagement, pipeline influence, and revenue impact 
• Use data and insights to continuously refine segment strategies and campaign effectiveness 
• Advocate for the voice of the client in the design and delivery of marketing and go-to-market activities 

Leadership & Teamwork   

• Lead and develop a global team of sector and client marketers embedded in priority regions and business lines 
• Partner closely with Relationship Management, Sector Heads, Product Marketing, Corporate Communications, and Digital teams 
• Serve as a senior advisor to internal stakeholders on go-to-market strategy, client engagement, and market positioning 
• Lead from the front as an advocate for Agile Principles and drive an Agile way of working in your team and beyond to leverage cross functional expertise 
• Lead by example in transparently promoting the organization’s values and delivering in an aligned manner 
• Create an environment that supports diversity and reflects the HSBC brand 

Functional Knowledge

• Extensive years of B2B marketing experience, with a track record of success in commercial/segment marketing within global banking or institutional financial services 
• Proven expertise in turning client and market insights into actionable growth strategies and targeted campaigns 
• Deep understanding of institutional client segments, industry dynamics, and financial products (transaction banking, capital markets, structured finance, etc.) 
• Strong leadership and influencing skills across global, matrixed organizations 
• Experience working directly with Coverage, Sector Heads, and Product teams to drive client-centric growth initiatives
• Exceptional storytelling, communication, and analytical abilities 
• Bachelor’s degree required; MBA or Master’s in Marketing, Business, or related field preferred

Opening up a world of opportunity
http://www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.