Job description
Lead and coordinate go-to-market strategies and campaign launches, ensuring cross-functional alignment, effective execution, and continuous improvement to drive commercial impact in the affluent segment.
• Design and coordinate go-to-market strategies and launch activities for products, campaigns, or offers.
• Collaborate with commercial, marketing, product, and customer service teams to ensure consistent implementation of the strategy.
• Align business objectives with the outcomes of each strategy or launch initiative.
• Request and oversee the preparation of marketing and sales materials to ensure alignment with upcoming launches.
• Coordinate training-related content and ensure all necessary materials are available and accessible.
• Monitor and analyze campaign results to evaluate success based on predefined KPIs.
• Evaluate campaign performance and adjust actions as needed to optimize results.
• Maintain close communication with the commercial area to gather feedback on the effectiveness of launched initiatives.
• Drive innovation and continuous improvement by proposing new approaches and enhancements to processes, campaigns, and resource utilization.
Requirements
• Carrera Economica Administrativa o afin
• Financial consumer products strong knowledge
• Customer Segmentation & Affluent Personas
• Understanding of affluent customer profiles, behaviours, needs, and lifecycle.
• Wealth Management Products & Services
• Knowledge of investment products, insurance, financial planning, and advisory services tailored to affluent clients.
• Proposition Development & Management
• Experience designing and managing customer value propositions and benefits tailored to affluent segments.
HSBC is an equal opportunity employer committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and, opportunities to grow within an inclusive and diverse environment. We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, color, national origin, veteran status, etc., We consider all applications based on merit and suitability to the role.