HSBC Group

HBCN Network   

HSBC Bank (China) Company Limited (“HBCN”) has significant operations across mainland China, conducted through multiple branches spread throughout the market. HBCN currently has a branch network more than 150 HBCN outlets across more than 50 cities, making it the largest service network and widest geographic reach among foreign banks in mainland China. The Branch Manager is the accountable executive for overall performance and management of the branch in line with HSBC’s strategies and business plans.

Achievement of business growth and cost optimization

·       To grow branch’s business in a sustainable, responsible and compliant manner.

·       To optimize business across all business lines by supporting business development activities and cross referrals.

·       To build up solid customer base by enlarging existing customer wallet share and expanding new customer portfolio.

·       To lead collaboration between businesses and functions to streamline processes and accelerate business delivery.

·       To provide insight on local markets (customers, competitors, market environment) to facilitate business development and carry out bank’s strategy. 

·       To assist with cost optimization initiatives and ensure the branch to achieve its profitability target.

Identification, management and escalation of local risks

·       To control branch’s credit risks by ensuring high quality credit proposals and punctual credit reviews, holding effective customer meetings, timely updating local market intelligence and engaging in NPL management.

·       To manage branch’s operational risks by leading relevant GBs/GFs/DBS to comply with internal procedures. 

·       To manage branch’s compliance risks by leading and overseeing branch compliance with regulatory requirements, with a particular emphasis on local requirements and regulations, including but not limited to financial crime risks.

·       To minimize branch’s reputational risks by fostering HSBC value and culture.

·       To collaborate with GBs/GFs/DBS to ensure the efficiency and effectiveness of branch’s risk management framework. 

Staff management and motivation

·       To demonstrate high level of professional competence and integrity and deliver an effective coaching and control on staff conduct.

·       To foster a rich culture of team work and dynamics and encourage honest and open communication.

·       To collaborate with GBs/GFs/DBS in performance management by actively participating in recruitment and performance reviews and providing comments and feedbacks on DIC’s performance.

·       To guide, motivate and encourage staff engagement through exchange meeting, joint customer visit, team building and etc.

·       To care about staff’s career development by giving advice to functional managers about the key roles’ development to ensure the availability of their benefits where applicable.

Enhancement of local relationships

·       To better serve customers by establishing and maintaining senior client coverage.

·       To foster regulatory relationships to facilitate good compliance and satisfied rating, enable healthy growth and maintain sound operation.

·       To strengthen relationship with local government and local media to promote HSBC value and culture and advance the bank’s connectivity within the local region.

·       To render local support in new outlets establishment or existing outlets expansion/ relocation/ refurbishment on schedule.

·       To represent the branch and HBCN in local community events and business activities, including proactive engagement in corporate social responsibility activities.

Business Strategy Definition:

·       Contribute to the formation and drive the implementation of local market strategy in line with CIB and Banking defined parameters

·       Contribute to planning of financial performance of Business Unit under line manager’s guidance as appropriate

·       Contribute to defining and implementing the long term Banking strategy, driving implementation through management of targets for revenue generation, product alignment, customer satisfaction and cost containment.

·       Building the Banking franchise value / reputation in the marketplace.

·       Profitably grow HSBC’s share of client wallet, involving product specialists to ensure capabilities are in line with client / sector requirements

·       Drive continuous improvement within Banking including revalidation of clients and sub-sector focus, people management initiatives, performance improvement, and business restructuring.

·       Develop and maintain relationships with key stakeholders in business functions including back/middle office, Risk, and Compliance, to ensure that all front office activities are supported in an efficient and operational risk-appropriate manner

Business Execution:

·       Accountable for managing P&L and B/S, funding, liquidity, risk, end-to-end operations of assigned portfolio and related resourcing (within strategic parameters set by line manager) to deliver strategic & financial objectives for customers and Group in-year and over multiple years

·       Recommend proactive and actionable steps to resolve performance issues for approval by line manager, if performance is not on plan

·       Implement high quality, effective and efficient op. processes and contribute to determining level and volume of support activity required from Functions for products and services to exceed customer expectations

Risk Management and Controls:

·       Act as primary representative for regulators where needed, holding ultimate accountability for compliance with global requirements, including assurance of viability & conduct

·       Set Business Unit risk appetite for the assigned portfolio where needed under line manager’s guidance and within line manager defined parameters, and implement, embed and manage appropriate risk and control frameworks

·       Responsible for driving conduct and culture agenda in respective team, including the proactive identification and management of non-financial risk.  

·       Provide leadership across risk and compliance matters in respective team, ensuring adequate management focus, “tone from the top”, resource allocation and development to foster a strong risk and control culture and strong & effective relationships with regulators where needed

·       In compliance with Regulatory & Compliance requirements and HSBC internal control standards, including the timely implementation of recommendations made by internal/external auditors and external regulators. Foster a compliance culture.

Customers and Stakeholders:

·       Maintain appropriate balance between the needs, demands and requirements of customers, HSBC employees, regulators, and other stakeholders, when managing the assigned portfolio under line manager guidance

·       Develop and maintain products and services that meet customer needs, deliver fair customer outcomes, including a fair exchange of value between customers and shareholders, and provide a benefit to society as a whole

·       Contribute to developing and maintaining existing and new distribution channels for delivery of products and services

·       Proactively seek out opportunities to maintain expert knowledge of the sector, competitor activities and market trends; uses this information to contribute to future direction of the business unit.

·       Contribute to developing and driving strategy to achieve “#1 Corporate & Institutional Bank’ status aligning to our CIB Banking strategic priorities

·       Promote consistency of approach to clients globally, ensuring that all clients benefit from best practice

·       Drive and encourage constructive cross-country and cross-business teamwork by demonstrating collaboration and matrix management in action, and taking prompt action to address any activities and behaviours that are not consistent with HSBC's values and inclusivity policy and/or the best interests of the business and its customers

·       Establish and maintain networks for co-operation with other HSBC businesses, to support the creation of solutions to customer needs that span national and product boundaries and regulatory environments.

·       Improve management of complaints and customer experience, analysing root causes of dissatisfaction, and putting in place actions to address these to improve customer outcomes

Leadership & Teamwork:

·       Coach team members to be high performers with robust succession planning and development of leadership capabilities

·       Set expectations to team members on Business Unit strategy, making clear priorities and connections to individuals

·       Create an environment in which individuals and team operate in line with HSBC values and operating standards

·       Define and communicate a powerful and compelling vision that inspires and engages team members with the HSBC Values and goals as the basis of an inclusive, high performance, customer-centred culture

·       Lead, develop and motivate team members to attract, retain and develop the capacity, capability and talent to provide for succession and ensure delivery of business objectives

·       Drive the implementation of the Banking coverage model, to ensure the business operates increasingly effectively and efficiently and is able to deliver HSBC's strategic goals

·       Contribute to maintaining critical mass where relevant and reducing headcount where appropriate

·       Contribute to implementing appropriate reward and retention strategies

·       Role model for values and behaviours, providing clear and strong leadership

·       Maximise potential of team members and set high quality performance standards

·       Contribute to performance management and reward strategies where needed, in line with Group, to balance growth of a sustainable business with allocation of reward aligned to responsible risk management

·       Contribute to defining processes and information needs that foster cross-functional/ cross-country cooperation for end-to-end view

·       Deploy human resources in the business and assess & build employee capabilities and engagement required to deliver Business Unit strategy, as appropriate with the assigned team

Functional Knowledge:

·       Remain up to date on latest industry developments (e.g. technology, regulatory); enable teams to incorporate improvement to drive towards Operational Excellence

·       Understand macro-trends impacting operations of Business Unit and identify solutions to remain competitive in the market

       Your appointment will be subject to regulatory approval by the National Financial Regulatory Administration(“NFRA”)/China Securities Regulatory Commission (“CSRC”). Upon approval, you will be classified as China Local Material Risk Taker (MRT) and the MRT terms and conditions specified in HBCN/RRB/HACN/INSH/IBCN Variable Pay Deferral Guide will be applicable to any variable pay that may be awarded to you.