HSBC Group

Our purpose – Opening up a world of opportunity – explains why we exist. Here at HSBC we use our unique expertise, capabilities, breadth and perspectives to open up new kinds of opportunity for our more than 40 million customers. We’re bringing together the people, ideas and capital that nurture progress and growth, helping to create a better world – for our customers, our people, our investors, our communities and the planet we all share.

The US Marketing function is focused on supporting the strategic priorities of the HSBC US brand and CIB business. The function focuses on understanding our clients and identifying, developing and executing the Marketing strategy through campaigns, thought leadership, content and client engagement that strengthen the US Brand, and our Corporate and Institutional business at HSBC. This role will manage all activity within the CIB marketing portfolio, collaborating with key business and strategy teams.  It is an opportunity to align industry expertise with client needs to achieve commercial success.

As our Digital Marketing Manager you will:
 

• Manage day-to-day with paid search agency
   

• Regularly review performance and look for opportunities to continually optimize campaigns 
   

• Work with paid search agency to push through changes including obtaining the necessary product and L&C approvals
   

• Review public website data weekly for large data swings (good and bad). Escalate as needed
   

• Pull together monthly/quarterly digital reporting
   

• Support in read-out of results to teams and partners
   

• Support website page optimizations with agency partners
   

• Maintain a consistent testing schedule and report out on results
  
   For this role, HSBC targets a pay range between $86,700 and $130,100
  
  The final fixed pay offer will depend on the candidate and a number of variables, including but not limited to, role responsibilities, skill set, depth of experience and education, licensing/certification requirements, internal relativity, and specific work location.
  
  At HSBC, our overall goal is to provide a competitive Total Reward Package, with an appropriate mix of fixed pay, and variable pay, as part of an employee’s overall total compensation and benefits. Variable pay generally takes the form of discretionary, annual awards (sometimes referred to as a “bonus”). Additionally, HSBC offers a wide range of competitive and flexible benefits designed to help you improve your health and well-being, finances, and lifestyle.

You´ll likely have the following qualifications to succeed in this role:

• Broad digital marketing experience across channels

• Strong analytical skills with knowledge of marketing KPIs and digital metrics.

• Effective communicator with the ability to present insights to stakeholders.

• Excellent organizational skills and attention to detail

• Some experience with digital marketing technologies, tools, and platforms preferred: including but not limited to marketing automation, customer data platforms, account-based marketing, event management, analytics, experimentation and content management systems.

• Bachelor’s degree in Business, Marketing, Finance, or a related field preferred
  
   In compliance with applicable laws, HSBC is committed to employing only those who are authorized to work in the U.S. Applicants must be legally authorized to work in the U.S. as HSBC will not engage in immigration sponsorship for this position.
  
  As an HSBC employee, you will have access to tailored professional development opportunities to ensure you have the right skills for today and tomorrow. We offer a competitive pay and benefits package including a robust Wellness Hub, all in a welcoming, diverse and inclusive work environment. You will be empowered to drive HSBC’s engagement with the communities we serve through an industry-leading volunteerism policy, a generous matching gift program, and a comprehensive program of immersive Sustainability and Climate Change Initiatives. You’ll want to join our Employee Resource Groups as they play a central part in life at HSBC, including the development of our employees and networking inside and outside of HSBC. We value difference. We succeed together. We take responsibility. We get it done. And we want you to help us build the bank of the future!
  
  All qualified applicants will receive consideration for employment without regard to age, ancestry, color, race, national origin, ethnicity, disability or medical condition, genetic information, military or veteran service, religion, creed, sex, gender, pregnancy, childbirth, caregiver status, marital status, citizenship or immigration status, sexual orientation, gender identity or expression or any other trait protected by applicable law.