Job description

If you are a UK or CIIOM based employee, please apply using the following link which will take you to our new Recruitment System: https://performancemanager.successfactors.eu/sf/jobreqpvt?jobId=4261&company=hsbcholdin&st=D30906EF45660F0CB25B603A007C1089233CB1E8

If you’re looking to take an exciting new direction with your HSBC career, an internal move can open the door to many opportunities, allowing you to take on a new challenge, and develop your skills. Bring your knowledge of our brand to a new role and grow yourself further.

Our Commercial Banking business serves over a million customers across more than 50 markets, ranging from small enterprises focused primarily on their home markets, through to corporates operating across borders. Whether it is working capital, term loans, trade finance or payments and cash management solutions, we provide the tools and expertise that businesses need to thrive. As the cornerstone of the HSBC Group, we give businesses access to a geographic network covering more than 90% of global trade and capital flows. 

We are currently seeking an experienced individual to join this team in the role of Martech Manger UK CMB

This role is part of the UK Marketing function which is focused on supporting the strategic and revenue growth priorities of Commercial Banking (CMB). This business line manages relationships with businesses ranging from small start-ups to some of the world’s largest and most complex multi-nationals. The role sits within the Marketing Technology team which is responsible for driving the adoption and commercialisation of Martech platforms for CMB, including CRO (e.g. A/B testing and personalisation), customer data platform and overall optimisation activities. The team works alongside the Public Website and Integrated Marketing teams to deliver holistic solutions that enhances customer experience, maximises conversion and value of our marketing investments.

This role is responsible for ensuring the use of technology is driving measurable business value by harnessing data, automating key parts of the digital journey and empowering the wider marketing team with a deeper understanding of customers and qualified prospects.

In this role, you will:

•    Conduct website and campaign performance analysis for actionable insights, to inform data driven decision making and optimise marketing strategies at relevant touchpoints across the customer journey (e.g. website, email, paid media ads, etc.)
•    Commercialise the Marketing Technology capabilities, working closely with the wider marketing team and business to translate business priorities and requirements to proposals and deliverables
•    Refine the audience strategy, continuously look for new data sources and opportunities to integrate segments with marketing activities onsite and offsite 
•    Deliver meaningful messaging and improve customer experience through personalisation, working closely with the business and wider marketing team to drive commercial targets
•    Plan, manage and implement the experimentation roadmap to enhance user experience and remove pain points in the conversion process; from hypotheses generation and prioritisation to activating experiments and test analysis.  
•    Ownership of roadmap and deliver programs of activity from end to end on time and on budget and support on more complex adhoc analytical requests (e.g. journey mapping, campaign or page deep dive, etc.) 
•    Identify and work with key stakeholders to gain buy-in and ensure that strategies and solutions will be effectively delivered by all areas of the business

Requirements

To be successful in this role you should meet the following requirements:

•    Direct and proven broad based business experience, ideally within a Financial Services based institution 
•    Proven track record of using marketing technology tools to drive objectives (such as Tealium CDP, Heap Analytics, Contentsquare and Optimizely or other similar Martech platforms)
•    Project management and process skills and able to demonstrate a passion for testing and learning new approaches to channel usage
•    Attention to detail and a drive for excellence and quality and ability to multi-task and handle different campaigns at the same time
•    Strong analytical skills with the ability to interpret data and produce actionable insights and experience and evidence of managing and collaborating with cross-functional teams within a complex organisation
•    Ability to think innovatively, shaping and communicating new concepts and proven ability to be a self-starter with focus and drive in a challenging regulatory and dynamic environment

This is a hybrid role and can be based in London or Birmingham.

For queries relating to the role, please contact the Hiring Manager : rishi.doshi@hsbc.com

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces. Our recruitment processes are accessible to everyone - no matter their gender, ethnicity, disability, religion, sexual orientation, or age.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse.

If you’d like to apply for one of our roles and need adjustments made, please get in touch with our Recruitment Helpdesk:

Email: hsbc.recruitment@hsbc.com
Telephone: +44 207 832 8500.

You can find out more about the recruitment journey and what to expect by viewing our Recruitment Process FAQs in HR Direct and by clicking here (only available via internal access).

Recruiter name
HSBC Recruitment
Recruiter email
hsbc.recruitment@hsbc.com