HSBC Group

GCB 4

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If you’re looking for a role that will help you stand out at HSBC, take a look at how you can fulfil your potential.

HSBC Corporate and Institutional Banking is a markets-led, financing-focused business that provides investment and financial solutions. Through our international network, we connect emerging and mature markets, covering key growth areas. We partner with our corporate, government and institutional clients to help them achieve consistent, long-term performance. Our products and services include advisory, financing, prime services, research and analysis, securities services, trading and sales and transaction banking.

We are currently seeking a high calibre professional to join our team as a Senior Manager, Institutional Marketing.

Role purpose (overall high-level summary of the role)

We are seeking a dynamic and commercially focused Global Marketing Lead to spearhead our marketing initiatives targeting Institutional clients within Corporate and Institutional Banking (CIB). This role is essential for driving revenue growth, enhancing client engagement, and strengthening the bank’s presence among multinational corporates.

Drawing on your banking experience, you will collaborate with Coverage, Sector Coverage, Strategy, Product and Marketing teams to lead the execution of marketing strategies designed to strengthen and deepen client relationships, originate new deals, increase market share. This role is ideal for a marketing professional enthusiastic about aligning industry expertise with client needs to drive commercial success.  

Principal Accountabilities and Responsibilities (e.g., for Business, Customers and Stakeholders; internal control environment, etc.)

In this role you will:

Commercial Strategy & Growth Marketing

• Lead the global marketing strategy for Institutional clients, aligning with commercial growth objectives. Identify and prioritize marketing opportunities within the segment.
• Shape and assist in executing marketing programs that drive client acquisition, strengthen and deepen client relationships, originate new deals and increase market share

Segment & Sector Positioning

• Develop clear and distinct value propositions that address segment and industry specific challenges
• Collaborate with Product & Business Marketing to ensure solutions meet client needs
• Build tailored narratives that combine market insights, relevant current themes (e.g. digitalization) and the bank’s expertise

Campaigns, Content & Projects

• Lead the strategy and ideation of integrated marketing campaigns that enhance brand awareness and client engagement, and partner with cross-functional teams including Marketing Services to deliver impact
• Develop a content strategy and drive ongoing management to ensure relevance for the segment including thought leadership pieces, digital content and client success stories to support marketing objectives
• Partner with Events teams and the business on events strategy for the audience, and the delivery of strategic client forums and executive briefings that highlight segment and sector leadership

Performance & Insights

• Track and analyse performance metrics related to brand, client engagement, pipeline influence, revenue and campaign effectiveness.
  Utilize data insights to refine marketing strategies continuously
• Passionately advocate for client perspectives in marketing and go-to-market activities

Leadership & Teamwork

• Direct cross-functional teams, ensuring cohesive marketing effort across various areas and regions
• Potentially line manage a Marketing Manager, driving performance and excellence
• Drive strong collaboration across all business lines and segments
• Partner closely with Coverage, Sector Coverage, Product Marketing, Communications and Strategy teams as well as other marketing teams
• Serve as an advisor to internal stakeholders on go-to-market strategy, client engagement, and market positioning
• Promote Agile Principles and foster a collaborative working environment that reflects HSBC’s values

Functional Knowledge

To be successful you will need:

• Extensive years of B2B marketing experience, with a focus on commercial marketing within global banking or financial services, and/or experience preferably in corporate coverage
• Strong understanding of CIB segments, products and services
• Passionate about customer centricity and the latest market trends
• Proven ability to translate client and market insights into effective marketing strategies and campaigns
• Strong leadership and collaboration skills within global, matrixed organizations
• Bachelor’s degree required; MBA or Master’s in Marketing, Business, or related field preferred

When applying, please submit a full resume and attach your appraisal reports for the last two performance years. Your local internal application policy should be followed. For internal applicants in Hong Kong with less than twelve months in their current role, please also obtain and enclose the endorsement from your current line manager in the application as well; for more information you can visit HRDirect and search for content "HKG: Do I need any approval to look for internal career opportunities?".

Opening up a world of opportunity

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.