HSBC Group

Our purpose – Opening up a world of opportunity – explains why we exist. Here at HSBC we use our unique expertise, capabilities, breadth and perspectives to open up new kinds of opportunity for our more than 40 million customers. We’re bringing together the people, ideas and capital that nurture progress and growth, helping to create a better world – for our customers, our people, our investors, our communities and the planet we all share.

The US Marketing function is focused on supporting the strategic priorities of the HSBC US brand and CIB business. The function focuses on understanding our clients and identifying, developing and executing the Marketing strategy through campaigns, thought leadership, content and client engagement that strengthen the US Brand, and our Corporate and Institutional business at HSBC. This role will manage all activity within the CIB marketing portfolio, collaborating with key business and strategy teams.  It is an opportunity to align industry expertise with client needs to achieve commercial success
We are looking for a detail-oriented and collaborative Senior Marketing Manager - Operations, Planning and Performance to support our marketing efforts within the US. This role focuses on aligning marketing plans with business priorities, local and global reporting including budget control and management, marketing effectiveness, and marketing governance and processes

As our Senior Marketing Manager - Operations, Planning & Performance you will:

• Handle development, completion and approval of rolling Marketing plans, including proposed levels of spend for consideration 

• Interlock local plans with the global marketing planning process for CIB, ensuring alignment with regional business goals and growth opportunities

• Translate commercial objectives into actionable marketing initiatives, identifying necessary resources and expected outcomes. 
  On-going evaluation of plans and budgets to ensure the resources required are in place and that markets and regions are in line with the overall framework

• Local and global budget reporting shared with the regional team and fed into global updates, and any PO closure / sweeping of unused budget

• Manage the regional budget and management of the platforms which connect to group monitoring

• Collaborate with Global & Regional Finance and Business Management to align on forecasts and ROI frameworks

• Input into global marketing performance dashboards linked to key business metrics such as client engagement, brand health, and campaign ROI

• Setting, agreeing, monitoring and reporting on effectiveness and performance evaluation measures, driving the marketing effectiveness agenda and ensuring that marketing spend is optimal 

• Prepare regular reports for senior marketing and business leadership
  
  For this role, HSBC targets a pay range between $134,500.00 and $201,800.00
  
  The final fixed pay offer will depend on the candidate and a number of variables, including but not limited to, role responsibilities, skill set, depth of experience and education, licensing/certification requirements, internal relativity, and specific work location.
  
  At HSBC, our overall goal is to provide a competitive Total Reward Package, with an appropriate mix of fixed pay, and variable pay, as part of an employee’s overall total compensation and benefits. Variable pay generally takes the form of discretionary, annual awards (sometimes referred to as a “bonus”). Additionally, HSBC offers a wide range of competitive and flexible benefits designed to help you improve your health and well-being, finances, and lifestyle.

You´ll likely have the following qualifications to succeed in this role:

• Extensive proven experience in marketing governance or planning roles within a financial services or B2B environment

• Familiarity with marketing planning, investment modelling, and performance reporting

• Understanding of the corporate & institutional banking landscape and related product lines

• Strong analytical skills with knowledge of marketing KPIs and business metrics

• Experience in complex organizations and collaboration across business and marketing leadership

• Effective communicator with the ability to present insights to stakeholders

• Excellent organizational skills and attention to detail

• Ability to work cross-functionally and influence stakeholders at multiple levels
  Bachelor’s degree in Business, Marketing, Finance, or a related field preferred.
  
  In compliance with applicable laws, HSBC is committed to employing only those who are authorized to work in the U.S. Applicants must be legally authorized to work in the U.S. as HSBC will not engage in immigration sponsorship for this position.
  
  As an HSBC employee, you will have access to tailored professional development opportunities to ensure you have the right skills for today and tomorrow. We offer a competitive pay and benefits package including a robust Wellness Hub, all in a welcoming, diverse and inclusive work environment. You will be empowered to drive HSBC’s engagement with the communities we serve through an industry-leading volunteerism policy, a generous matching gift program, and a comprehensive program of immersive Sustainability and Climate Change Initiatives. You’ll want to join our Employee Resource Groups as they play a central part in life at HSBC, including the development of our employees and networking inside and outside of HSBC. We value difference. We succeed together. We take responsibility. We get it done. And we want you to help us build the bank of the future!
  
  All qualified applicants will receive consideration for employment without regard to age, ancestry, color, race, national origin, ethnicity, disability or medical condition, genetic information, military or veteran service, religion, creed, sex, gender, pregnancy, childbirth, caregiver status, marital status, citizenship or immigration status, sexual orientation, gender identity or expression or any other trait protected by applicable law.