HSBC Group

Some careers shine brighter than others.

If you're looking for a role that will help you stand out at HSBC, take a look at how you can fulfil your potential. HSBC Corporate and Institutional Banking is a markets-led, financing-focused business that provides investment and financial solutions. Through our international network, we connect emerging and mature markets, covering key growth areas. We partner with our corporate, government and institutional clients to help them achieve consistent, long-term performance. Our products and services include advisory, financing, prime services, research and analysis, securities services, trading and sales and transaction banking. As Vice President Corporate and Institutional Banking Marketing; you will play a pivotal role in driving business growth, client acquisition, and portfolio quality particularly in the Corporate and Institutional Banking segment 

Responsibilities:

The role holder will act as the interconnect between global campaigns, creative development, platforms and systems, to ensure local campaigns and events are delivering a best-in-class performance and are supporting global objectives. They will be the main points of contact for creative / media / digital/ event agencies – and will lead the roll out of any platform enhancement / connectivity programmes for Indonesia as well as across other scale and international markets.

They will work directly with the local Business to activate commercially-driven campaigns or events which could also be led by either global Business Marketing / Client Sector teams, or locally with the product / coverage teams, including discussing campaign targets and intended outcomes with the stakeholders.

Principal Accountabilities and Responsibilities

1. Campaigns, events, digital marketing
• Develop local and regional media plans which connect with group and support local and global business and client marketing objectives. Drive media optimization and strong ROI
• Maintain relationships with our regional and local agency partners to negotiate strong agreements and maintain high quality of service
• Serve as POC for the global content and campaigns teams to identify potential content pieces which would supplement a regional runway and ensure we are always on in markets – in partnership with the Business / Client leads in region
• Develop and implement local direct-to-client marketing campaigns to achieve CIB business goals and objectives
• Manage end-to-end delivery of strategic events, including planning, creative and content development, stakeholder alignment, vendor management, logistics, and post-event analysis
• Leverage and add to event toolkits (templates, playbooks, guidelines, content packs) to ensure consistent execution of events, and for virtual/digital events
2. Measurement and Insights
• Marketing budget management, ensuring cost efficiency and maximizing return on investment
• Track, analyze, and report on campaign, event and PWS performance, providing insights and recommendations for continuous improvement
• Utilize data insights to continuously refine marketing strategies
3. Leadership and Teamwork 
• Influence and work closely with cross-functional teams, ensuring cohesive marketing efforts with the client/customer at the heart of decisions
• Collaborate with the Group Brand team to ensure all campaigns and events reinforce the global brand platform and adhere to brand guidelines
• Foster a culture of creativity, accountability, and continuous improvement
• Promote Agile Principles and foster a collaborative working environment that reflects HSBC’s values
• Manage relationships with external agencies, suppliers, and strategic partners to ensure high-quality delivery and innovation