HSBC Group

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be.

HSBC is one of the largest banking and financial services organisations in the world, with operations in 64 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.

We are currently seeking an experienced professional to join our team in the role of Assistant Business Manager (Copywriter) - INS COE_BUSINESS SME_CHINA_GZ

Principal responsibilities

• Create, write, and design clear, concise, and user-centric content in English, Traditional Chinese, and/or Simplified Chinese for HSBC Global digital journeys, including the mobile banking app, online banking, and RM channel.
• Collaborate closely with UX designers to co-create the user experience, considering content structure, hierarchy, layout, navigation, accessibility, and etc.
• Develop UX copy that guides users through our digital journeys, ensuring clarity, consistency, and a seamless user experience.
• Actively participate throughout the design process, from initial concept, prototyping, and iteration to final implementation, to deliver best-in-class user experiences.
• Communicate and collaborate effectively with business and tech stakeholders to align content with business goals and technical requirements.
• Support user research initiatives to understand user needs and behaviours, and incorporate findings into content strategy and design.
• Ensure all content accurately represents the brand and adheres to brand guidelines, tone, and style.
• Manage and curate content to ensure it is up-to-date, relevant, and consistent across all digital platforms.

• To be successful in this role you should meet the following requirements:
• Bachelor’s degree in Marketing, Communications, Journalism or other related disciplines
• Proven experience as a Content Designer, UX Writer, or similar role
• Strong writing, editing, and proofreading skills in English, Traditional Chinese, and/or Simplified Chinese, with a keen eye for detail.
• Familiarity with UX design principles and collaboration with UX teams.
• Profound understanding of best practices and trends regarding digital, banking, finance, insurance, and investment products.
• Excellent collaboration skills, with the ability to work effectively in cross-functional teams.
• Strong organizational and time management skills, with the ability to manage multiple projects simultaneously.
• Good verbal communication skills in English.
• Candidates who are proficient in both English and Chinese will be prioritised.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

Due to the urgent hiring need, candidates with immediate right to work locally and no relocation need will be prioritised. 

You’ll achieve more when you join HSBC.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.