HSBC Group

Our purpose – Opening up a world of opportunity – explains why we exist. Here at HSBC we use our unique expertise, capabilities, breadth and perspectives to open up new kinds of opportunity for our more than 40 million customers. We’re bringing together the people, ideas and capital that nurture progress and growth, helping to create a better world – for our customers, our people, our investors, our communities and the planet we all share.

We’re looking for a strategic and creative leader to serve as Content Director for HSBC USA. This role will lead the development, production, and amplification of compelling content across all major formats—video, podcast, editorial, and digital. Working across all lines of business, this individual will use HSBC’s state-of-the-art studio, camera equipment, podcast studio, and integrated communications capabilities to deliver high-impact storytelling, thought leadership, and market insights for our clients, stakeholders, and employees

As our Content Director, HSBC US you will:

• Define and own a unified U.S. content strategy across Commercial & Institutional Banking, Wealth & Personal Banking, and enterprise functions
  
• Serve as a central partner to communications, marketing, digital, and business leadership teams to align content with HSBC’s narrative and strategic objectives
• Develop an editorial calendar that aligns with business milestones, campaigns, and cultural/market moments
• Film and edit video and audio content leveraging Adobe Premiere software
• Attend client and thought leadership events to capture content that can be leveraged across HSBC channels
• Leverage HSBC social media, web platform or broader external/internal channels to promote content
• Oversee end-to-end content production: ideation, scripting, filming, editing, publishing, and measurement
• Lead content across multimedia formats—executive interviews, client insights, research explainers, social-first campaigns, and more
• Manage internal studio resources, as well as external vendors and agencies for scalable execution
• Produce original thought leadership in collaboration with executives, economists, strategists, and bankers
  

For this role, HSBC targets a pay range between $100,000.00 and $120,000.00

The final fixed pay offer will depend on the candidate and a number of variables, including but not limited to, role responsibilities, skill set, depth of experience and education, licensing/certification requirements, internal relativity, and specific work location.

At HSBC, our overall goal is to provide a competitive Total Reward Package, with an appropriate mix of fixed pay, and variable pay, as part of an employee’s overall total compensation and benefits. Variable pay generally takes the form of discretionary, annual awards (sometimes referred to as a “bonus”). Additionally, HSBC offers a wide range of competitive and flexible benefits designed to help you improve your health and well-being, finances, and lifestyle.

You´ll likely have the following qualifications to succeed in this role:

• 5-8+ years in content leadership roles, ideally in financial services, media, or technology
  
• Demonstrated success creating impactful, multi-format content aligned to business goals
  
• Strong editorial judgment and storytelling instincts, with ability to translate complex ideas into accessible narratives
  
• Experience managing internal studios and leading production across video, audio, and digital
  
• Excellent stakeholder management in complex, matrixed organizations
  
• Deep understanding of compliance and content governance in a regulated environment
  
• Passion for content that drives reputation, brand trust, and client relevance
  

In compliance with applicable laws, HSBC is committed to employing only those who are authorized to work in the U.S. Applicants must be legally authorized to work in the U.S. as HSBC will not engage in immigration sponsorship for this position.

As an HSBC employee, you will have access to tailored professional development opportunities to ensure you have the right skills for today and tomorrow. We offer a competitive pay and benefits package including a robust Wellness Hub, all in a welcoming, diverse and inclusive work environment. You will be empowered to drive HSBC’s engagement with the communities we serve through an industry-leading volunteerism policy, a generous matching gift program, and a comprehensive program of immersive Sustainability and Climate Change Initiatives. You’ll want to join our Employee Resource Groups as they play a central part in life at HSBC, including the development of our employees and networking inside and outside of HSBC. We value difference. We succeed together. We take responsibility. We get it done. And we want you to help us build the bank of the future!

All qualified applicants will receive consideration for employment without regard to age, ancestry, color, race, national origin, ethnicity, disability or medical condition, genetic information, military or veteran service, religion, creed, sex, gender, pregnancy, childbirth, caregiver status, marital status, citizenship or immigration status, sexual orientation, gender identity or expression or any other trait protected by applicable law.