Job description
Our purpose – Opening up a world of opportunity – explains why we exist. Here at HSBC we use our unique expertise, capabilities, breadth and perspectives to open up new kinds of opportunity for our more than 40 million customers. We’re bringing together the people, ideas and capital that nurture progress and growth, helping to create a better world – for our customers, our people, our investors, our communities and the planet we all share.
The Global Marketing function is focused on supporting the strategic and revenue growth priorities of the Bank. The function focuses on understanding customers and the identification, development and execution of Marketing strategies, campaigns and activities that support and strengthen the HSBC brand, support the drive for revenue and increase customer value and satisfaction in order to meet agreed targets and objectives at both a global and market level.
This role is responsible for leading the Marketing strategy in the US and the global Product Marketing strategy for the XB capabilities/products manufactured in the US. Furthermore, the role holder is responsible for managing the Marketing team in the US and for supporting global Marketing initiatives/projects as well as other projects/initiatives as prioritized by the Group Head of Institutional & Product Marketing.
This role is part of the Asset Management Marketing & Client Experience team and while the role primarily focusing on US related client segment specific marketing activities as well as product marketing activities for XB capabilities/products you will be required to work across the spectrum of propositions and products in the HSBC Asset Management business.
As a team head within the Asset Management Marketing team, one of the key responsibilities – together with your team – will be to translate business opportunities into Marketing strategies. To do so effectively, we believe you will need the below capabilities and outlook:
Join the dots across consumer insights, internal / external data and business opportunities to develop a robust and incisive marketing strategy
Distill and present information to the business as well as the agency partners
Work across a spectrum of stakeholders including Marketing, Analytics, Insights, Products, Propositions, Compliance, Legal, PR and Agencies
Work on strategies pertaining to acquisition, engagement, brand development and customer experience for specific customer segments (Institutional & Wholesale)
Have a good understanding of asset management capabilities and products
Work in a collaborative way with the marketing teams in countries / regions, but at the same try and elevate the conversation so they can get a wider view of the global business ambitions
Solve problems in a creative way without losing focus on the business objective
Challenge in a constructive way to ensure the best outcome for the customer, business and the brand
Working in a ‘test and learn’ environment, where perfection is not the ambition, but adding incremental sustainable value in a short period of time is the key consideration. You also need to be comfortable with failure, but focus on building a learn fast attitude within the team
Have a strong understanding of the financial services industry and the revenue drivers across products and propositions
Have a curiosity about why people behave in a certain way and how does that translate to a business opportunity
Have a world view to ensure you appreciate the local nuances across our markets, rather than applying one size fits all approach
Be comfortable working in an individual contributor role and delivering on the plan
Prioritize based on customer / business impact
Be able to strategize as well as think through implementation with the same ease
Have strong project management skills to ensure pace in delivery
Have a basic level of knowledge in Digital Marketing
Have worked in a country marketing / business team in the Asset Management industry previously, so you understand the process of campaign delivery / proposition development
For this role, HSBC targets a pay range between $122,000.00 and $183,000.00.
The final fixed pay offer will depend on the candidate and a number of variables, including but not limited to, role responsibilities, skill set, depth of experience and education, licensing/certification requirements, internal relativity, and specific work location.
At HSBC, our overall goal is to provide a competitive Total Reward Package, with an appropriate mix of fixed pay, and variable pay, as part of an employee’s overall total compensation and benefits. Variable pay generally takes the form of discretionary, annual awards (sometimes referred to as a “bonus”). Additionally, HSBC offers a wide range of competitive and flexible benefits designed to help you improve your health and well-being, finances, and lifestyle.
Requisitos
You´ll likely have the following qualifications to succeed in this role:
Post Graduate / Degree level of qualification in business studies and marketing preferred
Prior experience working on scale agile implementations and using collaboration tools such as Monday, Confluence, Jira and Slack is desirable but not essential
Broad based business experience, ideally within the Asset Management industry
A range of customer and marketing communications planning and operational experience, including demonstrable success in developing campaign strategies and multi channel campaigns. This could cover experiences in research, proposition development, communications, delivery and channel management
Proven experience of working on content management particularly in the digital space
Proven experience of developing and delivering customer communications in a regulatory environment
Proven experience of working with teams over multiple sites
Proven understanding of customer insights and their role in communications / product development
Ability to think innovatively, shaping and communicating new concepts
Experience of managing agencies driving for greater value and application of resource
Strong understanding of communication developments and emerging consumer, business decision maker and industry trends
Proven ability to influence leadership teams and lead across functional teams to drive improvement
Proven ability to work on multi-function projects demonstrating excellent relationship building skills
Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
Commitment to putting the customer at the heart of all development and implementation activities
Proven experience of managing and developing teams
Proven experience of understanding institutional & wholesale client audiences, and delivering marketing plans, initiatives, materials and activities to meet the needs of those clients – including digital delivery
Proven experience of excellent capability/product know-how
Very good communications and writing skills
Very good project management skills
In compliance with applicable laws, HSBC is committed to employing only those who are authorized to work in the U.S. Applicants must be legally authorized to work in the U.S. as HSBC will not engage in immigration sponsorship for this position.
As an HSBC employee, you will have access to tailored professional development opportunities to ensure you have the right skills for today and tomorrow. We offer a competitive pay and benefits package including a robust Wellness Hub, all in a welcoming, diverse and inclusive work environment. You will be empowered to drive HSBC’s engagement with the communities we serve through an industry-leading volunteerism policy, a generous matching gift program, and a comprehensive program of immersive Sustainability and Climate Change Initiatives. You’ll want to join our Employee Resource Groups as they play a central part in life at HSBC, including the development of our employees and networking inside and outside of HSBC. We value difference. We succeed together. We take responsibility. We get it done. And we want you to help us build the bank of the future!
All qualified applicants will receive consideration for employment without regard to age, ancestry, color, race, national origin, ethnicity, disability or medical condition, genetic information, military or veteran service, religion, creed, sex, gender, pregnancy, childbirth, caregiver status, marital status, citizenship or immigration status, sexual orientation, gender identity or expression or any other trait protected by applicable law.