Job description

A Career with Hang Seng Bank
 
Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services.  We seek to attract high-caliber talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages. 


Principal responsibilities 

Assist to design and strengthen value propositions for HNW, affluent, Emerging Affluent and other strategic segments and build corresponding capabilities to support the proposition pillars through customer insights

  • Develop, design and implement Acquisition activities to drive HNW, Affluent and Emerging Affluent customer growth and product penetration
  • Collaborate with key Business Units, Distributions and Functions to ensure the acquisition activities is properly delivered to customers with most optimal approach 
  • Take the lead to design and develop digital onboarding journey from account opening to activation
  • Design and implement customer journey across multichannel touch points for enhanced customer engagement in alignment with segment strategy for a diverse customer base
  • Develop customer events and partnership privileges to broaden the acquisition sources.
  • Stay on top of compliance requirements in particular sales and marketing-related, competition law and fair value principles to take timely actions to mitigate relevant risk posing to the bank, where applicable
  • Stay abreast of regulatory requirements to ensure all customer communications and initiatives are compliance to FIM and related policies
  • Develop an expert knowledge of customer base, market trends, and competitor activities for the support of strategic direction
Requisitos
  • University degree in Business Administration, Marketing or other relevant qualifications
  • Minimum of 5 years' retail banking experience
  • Solid experience in banking product acquisition, e.g. banking account, wealth management products, credit card, etc.
  • Customer-oriented with strong business acumen and analytical skills
  • Strong self-motivation and positive attitude with good project management and interpersonal skills
  • Ability to bring divergent ideas to create new and valuable solutions
  • Shown strong situation awareness, strong desire to learn and able to work in Agile environment
  • Resilience to stress, able to unlock full potential and prepare for the future of work
  • Proficiency in both English and Chinese
  • Great sense of ownership and servicing mind-set to ensure efficient and effective customer service delivery

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