HSBC Group

Some careers shine brighter than others.

If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Corporate and Institutional Banking is a markets-led, financing-focused business that provides investment and financial solutions. Through our international network, we connect emerging and mature markets, covering key growth areas. We partner with our corporate, government and institutional clients to help them achieve consistent, long-term performance. Our products and services include advisory, financing, prime services, research and analysis, securities services, trading and sales and transaction banking.

We are currently seeking a high calibre professional to join our team as a Marketing Manager, Performance.

Role purpose (overall high-level summary of the role)
We are seeking a detail-oriented and analytical Manager, Performance to enhance our global marketing function for Corporate & Institutional Banking (CIB). This role primarily focuses on developing comprehensive performance reports and narratives, as well as supporting marketing strategy development and articulation.

This role is critical to ensuring that marketing aligns with the bank’s global priorities and demonstrates clear, measurable impact on business performance. It’s ideal for a marketer who thrives on data, strategy, and cross-functional execution.

Principal Accountabilities and Responsibilities (e.g., for Business, Customers and Stakeholders; internal control environment, etc.)

In this role you will:

Performance Measurement & Reporting

• Develop and maintain detailed marketing performance dashboards linked to key business metrics such as client engagement, brand health, and campaign ROI
• Prepare and deliver regular performance reports to marketing and business leadership, highlighting insights and actionable recommendations
• Collaborate with data and analytics teams to establish KPIs and benchmarks for marketing initiatives, ensuring alignment with business objectives

Strategic Marketing Planning

• Support the development of marketing strategies that align with business goals, providing data-driven insights to inform decision-making
• Assist in translating commercial objectives into actionable marketing initiatives, focusing on performance outcomes and expected impacts
• Contribute to the coordination of marketing calendars and campaign roadmaps across client segments and product verticals

Budget & Investment Management

• Assist in evaluating marketing mix performance and channel efficiency to inform budget allocation and investment decisions
• Collaborate with Finance and Business Management to align on forecasts and return on investment frameworks, ensuring performance insights are integrated

Governance, Process & Operational Excellence

• Support governance and operational processes across marketing planning and execution, ensuring performance metrics are consistently applied
• Advocate for the use of effective tools and measurement methodologies to enhance reporting accuracy and insights

Leadership & Teamwork

• Act as a supportive partner to marketing leaders, providing performance insights to guide go-to-market strategies and business alignment
• Promote a culture of performance through transparency, insight, and continuous improvement
• Encourage Agile principles and cross-functional collaboration within the team
• Support the creation of a diverse environment that reflects HSBC's brand values

Functional Knowledge

To be successful you will need:

• Extensive years of experience in marketing performance analysis or reporting roles within financial services or B2B environments
• Strong expertise in developing performance reports and dashboards, with a focus on marketing KPIs and business metrics
• Familiarity with marketing strategy and planning processes
• Strong analytical skills with the ability to interpret complex data and synthesize into actionable insights
• Experience in matrixed organizations and collaboration across business and marketing leadership
• Strong communication skills for presenting insights to stakeholders
• Excellent attention to detail and problem-solving abilities
• Bachelor's degree in Business, Marketing, Finance, or related field preferred

Opening up a world of opportunity
www.hsbc.com/careers

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Issued by The Hongkong and Shanghai Banking Corporation Limited.