Job description
Some careers have more impact than others.
If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.
HSBC Corporate and Institutional Banking is a markets-led, financing-focused business that provides investment and financial solutions. Through Business Banking, our international network offers comprehensive support and services to small and medium-sized businesses. From expanding overseas to managing the cash and trade flows of an established enterprise, the Business Banking team of relationship managers and product specialists provides a range of end-to-end solutions designed to help businesses reach their potential.
We are currently seeking a high calibre professional to join our team as a Vice President, Digital Channel Insights.
Principal Responsibilities
In this role you will:
- Support and deliver digital channel initiatives with seamless and consistent digital experience for SME customers. Establish and maintain robust data tracking framework to capture comprehensive user behaviour and engagement metrics across digital platforms
- Analyse digital interaction data to uncover customer insights, identify pain points and recommend actionable improvement to digital proposition and journeys
- Drive personalization strategies by apply behavioural segmentation and targeting techniques to improve customer experience, digital feature adoption, and product up-take
- Monitor digital channel performance and analytics outcomes, provide regular reports and strategic recommendations to management
- Manage project timelines, resource and stakeholder communication effectively to ensure successful delivery of projects / programs
- Conduct relevant business testing (UAT, PVT) on digital solutions and formulate customer commercialization activities to ensure smooth service / campaign launch
- Collaborate with stakeholders from Business, Product, Analytics, Risk Stewards teams to co-create data-driven digital initiatives
- Foster a culture of innovation and continuous improvement by championing best practices in project executions and digital analytics
Requisitos
To be successful you will need:
- Good understanding of Commercial Banking business, products and processes, preferably in managing digital initiatives
- Customer oriented with strong business acumen and analytics skills
- Strong stakeholder management skills through effective communication, presentation and influencing
- Proven problem-solving skills with ability to consider alternatives and anticipate challenges
- Ability to use strong judgmental skills to identify and resolve complex problems whilst adhering to timelines and quality of output
- Proficiency with digital analytics skills and tools, such as SQL, Python, Adobe Analytics, Tealium, Google Cloud Platform BigQuery / LookerStudio
- Experience in any of following domains would be advantage: digital platform project, customer behaviour data analysis, personalized content delivery
Opening up a world of opportunity
www.hsbc.com/careers
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Issued by The Hongkong and Shanghai Banking Corporation Limited.