HSBC Group

Some careers have more impact than others.

If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

In Wealth and Personal Banking, we serve 41 million customers globally, including 6.7 million who are international, from retail customers to ultra-high net worth individuals and their families. We help our customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our key-areas of operations include Retail Banking and Wealth Management, Asset Management, Global Private Banking, Insurance, and Chief Operating Office.

We are currently seeking a high calibre professional to join our team as a Marketing Manager, Global Private Banking.

Principal Responsibilities

In this role you will

• Manage and execute marketing campaigns including events and various activities to deliver against the objectives and ambitions of the Global Marketing strategy and plan for Global Private Banking (GPB), targeting UHNW and HNW segments of HSBC Group
• Formulate and implement marketing campaigns and activities to support the achievement of revenue growth targets for Global Private Banking
• Drive customer acquisition in key segments, build HSBC's brand presence, and support the local activation of campaigns and activities
• Implement campaigns locally, working with the Marketing and Communications teams to ensure that the HSBC brand is promoted consistently, using agreed campaign assets and supporting materials
• Develop and maintain strong working relationships with internal and external stakeholders to ensure customer-centricity and collaboration throughout the planning, decision-making, and implementation process
• Effectively manage agency and supplier relationships to maximize service delivery, including onboarding, requisition, and payment requirements
• Track the effectiveness of campaigns to ensure that marketing investment is clearly aligned with business outcomes

To be successful you will need

• Bachelor’s degree in Marketing, Business Administration, Economics, or a related field
• Experienced in managing marketing campaigns and events
• Banking, luxury, or event agency experience is preferred; strong candidates from other industries will also be considered
• Excellent verbal and written communication skills in English, Traditional Chinese, and Simplified Chinese. Proficient in Chinese inputting
• Strong attention to detail and organizational skills
• Proficiency in Microsoft Office Suite (Word, Excel, PowerPoint) and a basic understanding of how to use AI
• A team player with great energy and passion, strong interpersonal skills to work collaboratively across functions and lines of business
• Ability to multitask and prioritize effectively

Opening up a world of opportunity
http://www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.