Job description
Some careers open more doors than others.
If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.
Wealth and Personal Banking (WPB) helps deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs. Wealth and Personal Banking has four key business areas responsible for efficiently bringing the best of HSBC to our clients through a broad and relevant suite of wealth and retail banking capabilities: Asset Management, Global Private Banking & Wealth, HSBC Life, Retail Banking & Strategy and COO & Digital Transformation.
We are currently seeking a high calibre professional to join our team as a Senior Marketing Campaigns Manager (6 months contract).
Principal Responsibilities
In this role you will
- Managing campaigns and events programmes from agency / media partner briefing stage to delivery, ensuring all contractual benefits are utilised and leveraged, whilst managing relationships with rights holders
- Defining objectives, targets and measurement MI, and evaluating success criteria within planned activity to define event deliverables, content and messaging – and deploy accordingly
- Researching, managing and developing campaigns and events activities that drive maximum value and return on investment to the brand and the business
- Effective briefing and coordination of all planned communication surrounding campaigns and events activities – specifically internal engagement and external stakeholder communication that supports or promotes the activities
- Building brand equity and loyalty through a differentiated customer experience
- Evaluating the effectiveness of the overall event and campaigns planning process within all local Marketing teams, including the briefing and coordination of all planned communication activities – specifically PR, media relations and stakeholder/internal communication and engagement that supports or promotes the activities
Requirements
To be successful you will
- Proven experience in a senior manager position within digital marketing for campaigns and events
- Demonstrated experience in working with new technology and marketing automation
- Experience with customer relationship management
- Experience working with agile working practices
- Solid understanding of data and analytical tools and how this contributed towards becoming more customer centric.
- Solid understanding of key trends and areas of innovation which influence the way you interact and engage with external customers, internal stakeholders and audiences
Opening up a world of opportunity
www.hsbc.com/careers
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Issued by The Hongkong and Shanghai Banking Corporation Limited.