HSBC Group

GCB 6

Some careers open more doors than others.

If you’re looking to unlock new job opportunities, take a look at the possibilities right on your doorstep here at HSBC.

Wealth and Personal Banking (WPB) helps deliver on HSBC’s purpose of opening up a world of opportunity by providing our customers with borderless banking and world-class wealth management through best-in-class, mobile-first capabilities and exceptional people. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs. Wealth and Personal Banking has four key business areas responsible for efficiently bringing the best of HSBC to our clients through a broad and relevant suite of wealth and retail banking capabilities: Asset Management, Global Private Banking & Wealth, HSBC Life, Retail Banking & Strategy and COO & Digital Transformation.

We are currently seeking a high calibre professional to join our team as an Assistant Vice President, Private Banking Marketing. 

Principal Responsibilities 

• Working with key stakeholders including Front Line Sales and Business Development (i.e.. Market Heads, Product Leads) and the Head of Marketing to develop the overall Marketing Strategy that is audience-led and underpinned by business objectives
• Conceptualizing, executing and measuring full-funnel marketing campaigns; always-on acquisition; content creation; digital and social media advertising; client events and brand partnerships, and media engagements
• Support any local activations for regional and global events and campaigns
• Building and managing relationships with external providers, partners and any other contractual relationships in order to execute the activities optimally
• Creating compelling, concise and targeted client communication materials
• Monitoring progress of marketing activities using pre-determined metrics and conducting performance analyses

• Degree in business or marketing, or equivalent
• At least 3 or more years of broad-based business experience within a Financial Services institution with focus on strategic marketing to the high and ultra-high net worth segment as well as wealth management products and solutions (investments, legacy planning, credit advisory)
• A range of Marketing Communications planning and operational experience, including demonstrable success in developing and delivering multi-channel, integrated campaigns and events. This should cover experience of customer research and insights, proposition development, communications and channel(s) management
• Ability to think creatively and innovatively, to shape and communicate new concepts
• Proven ability to manage stakeholders and influence leadership teams
• Proven ability to work on multi-function projects demonstrating excellent relationship building skills
• Proven ability to be a self-starter with energy and drive in a challenging and dynamic environment
• Commitment to putting the customer at the heart of all development and implementation activities
• Excellent written and communication skills is required

To be considered for this role, the relevant rights to work in Singapore is required.

When applying, please submit a full resume and attach your appraisal reports for the last two performance years. Your local internal application policy should be followed. For internal applicants in Singapore with less than twelve months in their current role, including changes in GCB banding, please also obtain and enclose the endorsement from your current line manager in the application; for more information you can visit HRDirect and search for content "SGP: Internal Job Application Criteria”. 

You’ll achieve more at HSBC.

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.