HSBC Group

If you are a UK or CIIOM based employee, please apply using the following link which will take you to our new Recruitment System: https://performancemanager.successfactors.eu/sf/jobreqpvt?jobId=6974&company=hsbcholdin&st=1CD10A80BBF77900AB0F681E8BBE3B84AA44C94A

If you’re looking to take an exciting new direction with your HSBC career, an internal move can open the door to many opportunities, allowing you to take on a new challenge, and develop your skills. Bring your knowledge of our brand to a new role and grow yourself further.    

We are currently seeking an experienced professional to join our team in the role of Head of Creative Campaigns

The role of HSBC’s Communications Businesses and Markets team is to protect and strengthen the bank’s reputation through communications strategies that help advance our customers’ goals and our own.

The Creative Earned PR Campaigns Centre of Excellence exists to deliver strategic international creative communications campaign design and development in support of the commercial priorities of the bank’s Wealth & Personal Banking and Corporate and Institutional Banking businesses.

A move across the business allows you to continue to access tailored professional development opportunities, and our fantastic benefits packages.

In this role you will:

•    Oversee creative ‘earned PR’ campaign communications quality and programme for IWPB and CIB globally, driving consistency, best practice and alignment with the Group Strategy and business priorities.
•    Deliver a refreshed and integrated creative earned PR campaigns strategy, and oversee the development and pipeline of consumer communications campaigns and tactical ideas (budgeted and speculative for investment) for social and traditional media, and colleague audiences. 
•    Identify and escalate reputation risks to HSBC in customer trends, and develop the associated mitigation strategies to build/safeguard the reputation of HSBC.
•    Ensure robust and appropriate measurement processes and tools are in place to evaluate consumer communications activity.
•    Maintain knowledge of stakeholder requirements, competitor activities and market trends to influence the future direction of our global creative campaign communications in support of IWPB, CIB and HSBC.

To be successful in this role you should meet the following requirements:

•    Significant experience of leadership of creative ‘earned PR’ campaign communications programmes that drive strategy and business priorities, internationally
•    Run the pipeline and development of creative communications campaigns and tactical ideas (budgeted and speculative for investment) for social and traditional media, and colleague audiences 
•    Previous experience of identifying and escalating reputation risks and developing the associated mitigation strategies to build/safeguard reputation 
•    Experience designing a robust and appropriate measurement process with the ability to evaluate activity and performance.
•    Stellar stakeholder management, collaboration and influencing skills, with strong executive presence.

This role is based in London on a hybrid basis.

If you are a HSBC Contractor and wish to apply for this role, click here.

To support you with putting your best foot forward for our internal opportunities, you are invited to take advantage of our CV and Interview workshops, hosted by our Talent Acquisition team. To find out more and register to attend please click on this link.

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces. Our recruitment processes are accessible to everyone - no matter their gender, ethnicity, disability, religion, sexual orientation, or age.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse.

If you’d like to apply for one of our roles and need adjustments made, please get in touch with our Recruitment Helpdesk:

Email: hsbc.recruitment@hsbc.com
Telephone: +44 207 832 8500.

You can find out more about the recruitment journey and what to expect by viewing our Recruitment Process FAQs in HR Direct and by clicking here (only available via internal access).