HSBC Group

GCB 3

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If you’re looking for further opportunities to develop your career, take the next step in fulfilling your potential right here at HSBC.

We help customers to take care of their day-to-day finances and to manage, protect and grow their wealth. Our international network and breadth of expertise enable us to support individuals, families, business owners, investors and entrepreneurs around the world.

We are currently seeking a high calibre professional to join our team as a Head of Marketing, Global Private Banking, Asia Pacific Hong Kong.

Role Purpose

In an environment that is continuously evolving, how can you help us deliver exceptional client growth in our heartland of Asia, both innovatively and efficiently and in a way that sets us apart from our private banking and wealth competitors across key markets? 

This is a critical role leading the Asia GPB marketing team to support the Asia Global Private Banking business, as well as acting as lead on HK GPB marketing (our dominant market).   The role holder will need to support the GPB Head of Marketing and HK WPB Head of Customer Proposition and Marketing to drive global GPB marketing priorities on the ground including brand identity, sponsorships/partnerships, content usage and digital marketing, as well as interface with local WPB marketing in HK and other Asia markets to ensure an appropriate client continuum and leverage WPB capabilities.  The role holder will need to work very closely with the Head of Asia GPB and Head of WPB HK to ensure that the marketing plan underpins the commercial success of the Asia and HK GPB business.

To be successful in this role, you must be a strong people manager, clear communicator, understand HNW and UHNW clients and be passionate about Private Banking

You will lead the development and creation of Asia marketing plans and budgets, contributing to measurable impact on commercial business plans. 

You will bring strong leadership skills which will allow you to create a best-in-class marketing function – leading a small but highly effective team, providing clear direction across the whole marketing mix.

• Build a strong and progressive Private banking brand, especially in HK (our dominant market) by developing and delivering strong go-to-market strategy and marketing campaigns to increase market share and achieve AUM & customer growth
• Develop and deliver a compelling Asia GPB marketing plan working with local business leadership to shape out priorities including events, content partnerships and sponsorships, and with global GPB marketing to ensure alignment with global priorities and brand positioning
• Develop and deliver a compelling events pipeline across the region partnering with the business to ensure monetisation of engagements and focus on business development, and with global GPB marketing to ensure alignment with global priorities and brand positioning
• Embrace digital capability and implementation, working with the business and WPB centres of excellence to shape and execute (including effective use of digital channels, analytics and leverage of content)
• Continually keep abreast of market trends, competitive moves and client expectations
• Influence and work effectively with a wide range of stakeholders across all levels and regions
• Engage with broader WPB and Group marketing teams to both ensure alignment and synergies, where appropriate and create connectivity for ongoing skillset alignment, etc.
• Lead a regional team with a continuous focus on ensure GPB marketing talent is upskilled and aware of latest marketing techniques and approaches
• Experience working as a part of a senior leadership team
• Comfortable leading in a matrix management organization

Principal responsibilities

Impact on the Business

• Marketing Strategy
• Marketing Innovation
• Return on Marketing Investment
• Manage reputation risk

Customers / Stakeholders

• Build strong internal and external relationships, adopting a joined up approach to execute change at pace with minimum conflict

 Leadership & Teamwork

• An outstanding leader and coach able to support and develop talent and be an effective team player at all levels of the organisation
• Cultivate an environment that supports diversity, reflects HSBC values and enables team members to thrive
• Champions an “outside in” approach, focusing on understanding customers and identifying best in class performance and behavior from outside HSBC and FS
• Build a culture of continuous improvement in customer experience and capability development
• Seeks opportunities to integrate, simplify and streamline activity through involvement of teams in the geographic and functional matrix
• Consistently clear and constructive communicator able to encourage open communication and collaboration across multiple stakeholdersConstructively challenge the status quo to drive improvements for customers and colleagues

Operational Effectiveness & Control

• Manage Reputational and Operational Risk for RBWM Customer Marketing as it relates to RB and RBB