Job description
(Grade: GCB4)
We are currently seeking an experienced professional to join our team.
In this role, you will:
To ensure we achieve this growth in the right way, we place great emphasis on our values. We are committed to applying the highest standards throughout the company, everywhere we do business. Diversity and inclusion is at the heart of our business. Joining HSBC Life will give you the opportunity to work in a collegiate and supportive environment in which we seek to develop and promote you based on merit. We also have a strong commitment to sustainability and encourage employees to participate in our community projects and other activities.
The Proposition and Marketing squad has been set up to develop and launch truly compelling, customer-centric customer offerings and experiences, and communicate these offerings through highly effective and relevant omni-channel marketing activities to drive commercialization.
The job holder will play a crucial role in developing and implementing marketing strategies to drive business growth, enhance brand awareness, customer preference of HSBC Life’s products and services to mass affluent and HNW segments in China.
Requirements
To be successful in the role, you should meet the following requirements:
Bachelor’s degree in marketing, business administration, or related field from an accredited institution
Extensive experience in marketing roles within financial services industry, especially in insurance and Wealth Management covering mass affluent/HNW segments
Strong knowledge and understanding of mass affluent/HNW customer segments, private banking/ private client solutions, sales journey and service experiences
Proven track record in developing and implementing successful strategic marketing strategies, including digital and performance marketing campaign with full funnel optimization experience, customer engagements and events
Experience in customer proposition or product and P&L management will be a plus., or product management
Ability to work in a highly matrixed organization and in a diverse environment that requires excellent interpersonal, effective communications and negotiation skills with stakeholders of all levels and across countries, regional and global structure
Analytical mindset with the ability to interpret data and make data-driven and ROI driven decision for marketing
Strong business sense with good analytical, project management skills and has an eye-for-detail
Proven ability to be a self-starter who is passionate in marketing and branding, has high energy and drive for success in a challenging and dynamic environment
Ability to work in a fast-paced, global environment and manage multiple projects simultaneously
Commitment to putting the customer at the heart of all development and implementation activities
Performance driven attitude with strong commercial acumens and prior experience in sales and business development preferred
Familiarity with regulatory and compliance consideration
Interested employees please ensure that you submit your application before Unposting Date (as below).
For employees with less than 12 months in the same role, please obtain and attach your current functional manager's (and entity manager’s if you are a Regulatory Approval/Filing Required Role) approval in the application.
Please ensure to completely understand the 'Internal Job Application Criteria' below and adhere to it before you submit a job application.
For details, please contact Jan Zeng at (020)83131010 Tie Line 31010 【Jan C J ZENG <jancjzeng@hsbc.com.cn>】
You’ll achieve more when you join HSBC.
https://www.hsbcinsurance.com.cn/about-us/career/
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within and inclusive and diverse environment. Personal data held by the Company relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.
Issued by HSBC Life Insurance Company Limited
Nom du recruteur
Chu Jun Zeng
E-mail du recruteur
jancjzeng@hsbc.com.cn