HSBC Group

If you are a UK or CIIOM based employee, please apply using the following link which will take you to our new Recruitment System: https://performancemanager.successfactors.eu/sf/jobreqpvt?jobId=8077&company=hsbcholdin&st=6EF2F08D3E9B2ACA480733C7DA6045D5A954F1D9

If you’re looking to take an exciting new direction with your HSBC career, an internal move can open the door to many opportunities, allowing you to take on a new challenge, and develop your skills. Bring your knowledge of our brand to a new role and grow yourself further.   

We are currently seeking an experienced professional to join our team in the role of Marketing Effectiveness Manager.

The UK Customer function is dedicated to supporting HSBC's strategic and revenue growth priorities by delivering fair outcomes for customers. This involves understanding customer needs and developing brand marketing strategies, campaigns, and activities that enhance the HSBC brand, drive revenue, and increase customer value and satisfaction to meet market-level targets and objectives.
As a Performance Marketing Manager, you will be part of the Insight Strategy & Effectiveness team within the UK Customer function. This role spans all lines of business (WPB, CMB) and brands (HSBC UK, first direct, M&S Bank). You will focus on targeting and measuring marketing activities through complex data analysis to deliver insights and prompt action. Your responsibilities include designing and running controlled experiments to demonstrate the impact of marketing activities, delivering incremental results, optimizing spend and activity, and supporting strategic decision-making through the planning process.

A move across the business allows you to continue to access tailored professional development opportunities, and our fantastic benefits packages.

In this role you will:

•  Embed the Performance strategy and incorporate Marketing Performance & Effectiveness learnings into business briefs and campaign development
•  Collaborate with the marketing team to set performance measurement standards with clear and measurable objectives
•  Ensure marketing performance results are reported and translated to enable continuous improvement and optimization
•  Regularly report on campaigns, providing actionable learnings and optimizations
•  Utilize data (mixed media modelling/econometrics) to support strategic decision-making on media and spend

To be successful in this role you should meet the following requirements:

•  Expertise in Econometrics (MMM) or evidence of working with it
•  Excellent understanding of data and marketing technologies (DV360, MMM, MTA) and the ability to integrate them
•  Ability to analyse complex data to deliver insights and prompt action
•  Influencing / presenting complex information in a clear and actionable way, to the stakeholders point
•  Experience in strengthening models by feeding into and isolating test & learn to prove marketing activity impact

This role is based in Leeds, Birmingham, Chester or Sheffield.

If you are an HSBC Contractor and wish to apply to this role, click here. https://career2.successfactors.eu/sfcareer/jobreqcareerpvt?jobId=8077&company=hsbcholdin&st=6EF2F08D3E9B2ACA480733C7DA6045D5A954F1D9

 To support you with putting your best foot forward for our internal opportunities, you are invited to take advantage of our CV and Interview workshops, hosted  by our Talent Acquisition team. To find out more and register to attend please copy and paste this link into your browser - https://performancemanager.successfactors.eu/sf/learning?destUrl=https%3a%2f%2fhsbcbank%2eplateau%2ecom%2flearning%2fuser%2fdeeplink%5fredirect%2ejsp%3flinkId%3dITEM%5fDETAILS%26componentID%3dLDXX1066V%2d000%2dENGBR%26componentTypeID%3dVILT%26revisionDate%3d1692279360000%26targetStudentSysGUID%3d%26actingAs%3d%26fromSF%3dY&company=hsbcholdin

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces. Our recruitment processes are accessible to everyone - no matter their gender, ethnicity, disability, religion, sexual orientation, or age.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse.

If you’d like to apply for one of our roles and need adjustments made, please get in touch with our Recruitment Helpdesk:

Email: hsbc.recruitment@hsbc.com
Telephone: +44 207 832 8500.

You can find out more about the recruitment journey and what to expect by viewing our Recruitment Process FAQs in HR Direct and by clicking here (only available via internal access).