Job description
Some careers have more impact than others.
If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.
Insurance
Hang Seng Bank was one of Hong Kong's bancassurance pioneers with insurance business footprint started since 1965. Over the years, Hang Seng Bank has been committed to serve its customers by providing full spectrum of insurance products including Life Insurance manufacturing, distribution of General Insurance and Medical products, and MPF business.
Insurance is a fast-growing business and is one of the key drivers of Hang Seng Bank. As a well-established insurance entity, we take care of every need of our customers with an optimized service excellence through the Bank’s retail and commercial network, with a dedicated team of professionals in place.
We are currently seeking a high caliber professional to join our department as Head of Broker Channel Distribution, reporting to Chief Distribution Officer, Hang Seng Insurance Company Limited.
Principal responsibilities:
The Head of Broker Channel Distribution is responsible for developing, managing, and growing the company’s broker network to drive sales, market penetration, and revenue growth. This role involves strategic leadership, relationship management, and performance optimization of the broker channel, ensuring alignment with organizational goals.
1. Strategy & Business Development
- Develop and execute a broker distribution strategy to expand market share and achieve revenue targets.
- Identify and onboard new broker partners while strengthening relationships with existing ones.
- Analyze market trends, competitor activity, and broker performance to refine strategies.
2. Relationship & Channel Management
- Serve as the primary liaison between the company and key broker partners.
- Conduct regular business reviews with top brokers to align on goals, address challenges, and optimize performance.
- Negotiate agreements, incentives, and commission structures to motivate brokers.
3. Sales Leadership & Performance
- Set and monitor **sales targets** for the broker channel, ensuring accountability.
- Provide training, product updates, and marketing support to empower brokers.
- Collaborate with underwriting and product teams to tailor solutions for broker clients.
4. Compliance & Risk Management
- Ensure all broker activities comply with regulatory requirements (e.g., AML, KYC, fiduciary standards).
- Mitigate risks related to broker fraud, misrepresentation, or conflicts of interest.
5. Team Leadership
- Lead and mentor a team of broker relationship managers or sales support staff.
- Foster a high-performance culture through coaching and incentive programs.
Requirements
- 10+ years in sales/distribution, with at least 5 years in a broker channel leadership role (insurance, financial services, or asset management preferred).
- Proven track record of growing broker networks and hitting sales targets.
- Strong negotiation, influence, and stakeholder management skills.
- Deep understanding of broker economics, commission structures, and regulatory frameworks.
- Analytical mindset with proficiency in CRM tools (e.g., Salesforce) and sales metrics.
- Bachelor’s degree in Business, Finance, or related field; MBA or industry certifications (e.g., CII, CFA) a plus.
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Professional qualifications such as Enhanced Competency Framework (ECF) and/or Certified Banker (CB) under Hong Kong Institute of Bankers (HKIB) would be an advantage.
You’ll achieve more when you join Hang Seng Bank Limited.
https://www.linkedin.com/company/hang-seng-bank/
Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.
Issued by Hang Seng Bank Limited
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