Job description
Some careers have more impact than others.
If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.
Insurance
Hang Seng Bank was one of Hong Kong's bancassurance pioneers with insurance business footprint started since 1965. Over the years, Hang Seng Bank has been committed to serve its customers by providing full spectrum of insurance products including Life Insurance manufacturing, distribution of General Insurance and Medical products, and MPF business.
Insurance is a fast-growing business and is one of the key drivers of Hang Seng Bank. As a well-established insurance entity, we take care of every need of our customers with an optimized service excellence through the Bank’s retail and commercial network, with a dedicated team of professionals in place.
We are currently seeking a high caliber professional to join our department as Head of Insurance Customer Lifecycle Management (CLCM), reporting to Chief Commercial Officer, Insurance.
Key Responsibilities
· Strategy Development and Execution
- Develop and implement a comprehensive Customer Lifecycle Management strategy tailored to the insurance business.
- Work with digital and manned channel team to drive customer acquisition, engagement, retention, recapturing, and cross-selling initiatives to maximize customer value.
- Define and monitor KPIs to measure the success of CLCM initiatives.
- Align CLCM strategies with overall business objectives and KPIs.
· Customer Insights and Segmentation
- Analyze customer data to identify behavioral patterns, preferences, and pain points.
- Develop segmentation strategies to create personalized and targeted customer journeys.
- Use insights to design customer centric initiatives and journeys.
- Proactively address risks associated with customer data handling and communication.
· Stakeholder Collaboration
- Collaborate closely with product teams, channel teams, marketing team and analytic team to ensure seamless customer experiences.
- Build strong relationships across functional teams to drive customer-first initiatives.
- Stay closely with legal, compliance and risk team to keep up standards and ensure the compliance to regulatory requirement.
Requirements
Proven experience in insurance products, markets, and customer behavior.
Expertise in data analytics, segmentation, and customer journey mapping.
Proficient in CRM platforms, digital tools, and marketing automation solutions.
Strong leadership, communication, and interpersonal skills.
Analytical mindset with a focus on delivering data-driven results.
Professional qualifications such as Enhanced Competency Framework (ECF) and/or Certified Banker (CB) under Hong Kong Institute of Bankers (HKIB) would be an advantage.
You’ll achieve more when you join Hang Seng Bank Limited.
https://www.linkedin.com/company/hang-seng-bank/
Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.
Issued by Hang Seng Bank Limited