Job description
Some careers have more impact than others.
If you’re looking for a career where you can make a real impression, join Hang Seng and discover how valued you’ll be. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, Hang Seng offers opportunities, support and rewards that will take you further.
Insurance
Hang Seng Bank was one of Hong Kong's bancassurance pioneers with insurance business footprint started since 1965. Over the years, Hang Seng Bank has been committed to serve its customers by providing full spectrum of insurance products including Life Insurance manufacturing, distribution of General Insurance and Medical products, and MPF business.
Insurance is a fast-growing business and is one of the key drivers of Hang Seng Bank. As a well-established insurance entity, we take care of every need of our customers with an optimized service excellence through the Bank’s retail and commercial network, with a dedicated team of professionals in place.
We are currently seeking a high caliber professional to join our department as Head of Insurance Proposition Development and Marketing, reporting to Chief Distribution Officer, Hang Seng Insurance Company Ltd .
Principal responsibilities:
- Craft and implement marketing plans that align with business objectives, focusing on customer acquisition, product penetration, and cross-selling opportunities.
- Oversee the development and execution of marketing campaigns across various channels, including digital marketing, advertising, and events.
- Effectively manage the marketing budget, ensuring optimal allocation of resources and maximizing return on investment.
- Stay up-to-date on market trends, competitor activities, and customer behavior to identify opportunities for growth and innovation.
- Build and maintain strong relationships with internal stakeholders (sales teams, product development, etc.) and external partners (agencies, vendors).
- Ensure all marketing activities comply with relevant insurance regulations and company policies.
- Provide guidance, support, and performance management to the marketing team, fostering a collaborative and results-oriented environment.
- Possess a strong understanding of insurance products and services, including life, health, and general insurance.
- Develop and implement marketing strategies with a strong focus on customer needs and preferences.
Requirements
- Bachelor’s degree in Marketing, Business, or related field; MBA or advanced degree preferred.
- 8+ years in insurance marketing, product marketing, or proposition development.
- Proven track record in launching and scaling insurance products (P&C, Life, Health, or Specialty Insurance).
- Strong understanding of insurance regulations, distribution channels, and customer behaviors.
- Strategic thinker with strong analytical and project management skills.
- Excellent communication, storytelling, and stakeholder management.
- Proficiency in digital marketing, CRM tools, and data analytics.
- Professional qualifications such as Enhanced Competency Framework (ECF) and/or Certified Banker (CB) under Hong Kong Institute of Bankers (HKIB) would be an advantage.
You’ll achieve more when you join Hang Seng Bank Limited.
https://www.linkedin.com/company/hang-seng-bank/
Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-calibre talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages.
Issued by Hang Seng Bank Limited
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