Job description

Some careers grow faster than others.    

If you’re looking for a career that will give you plenty of opportunities to develop, join HSBC and your future will be rich with potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

HSBC Corporate and Institutional Banking is a markets-led, financing-focused business that provides investment and financial solutions. Through our international network, we connect emerging and mature markets, covering key growth areas. We partner with our corporate, government and institutional clients to help them achieve consistent, long-term performance. Our products and services include advisory, financing, prime services, research and analysis, securities services, trading and sales and transaction banking.

We are currently seeking a high calibre professional to join our team as Head of CIB Business Marketing.  

Role purpose

We are seeking a commercially driven and strategically minded Global Head of Business Marketing to lead product marketing across our Corporate & Institutional Banking (CIB) division. This role covers Transaction Banking (Cash, Trade, Payments), Markets (FX, Rates, Commodities), Securities Services, and Financing (Lending, Structured Finance). 

As a senior leader in the global marketing team, this role will be responsible for developing and executing go-to-market strategies for CIB products and solutions. You will work in close partnership with client segment and sector marketing leads, ensuring alignment between product positioning and client needs, and driving engagement with key institutional client segments across regions. 

This role is a key driver of the bank’s corporate and institutional growth agenda, ensuring that our products and services are not only market-leading, but also clearly understood, well-positioned, and meaningfully differentiated in an increasingly competitive landscape. 

Principal Accountabilities and Responsibilities

Business & Product Marketing Leadership

  • Lead global product marketing strategy across all major CIB business lines 
  • Translate complex product capabilities into clear, compelling value propositions tailored to client needs, business priorities, and industry trends 
  • Partner with Product, Coverage, and Client Strategy teams to support product innovation and commercialization efforts

Go-to-Market Execution

  • Develop and lead integrated go-to-market plans for new and enhanced products, services, and platforms 
  • Work closely with sector and segment marketing leads to ensure cohesive execution aligned with client priorities across industries and geographies 
  • Define messaging frameworks and enable sales and coverage teams with high-impact collateral, pitch decks, client presentations, and digital tools 

Content, Campaigns & Thought Leadership

  • Oversee the development of insight-led content (whitepapers, product briefs, case studies, video, digital assets) to showcase the bank’s product strengths 
  • Run targeted campaigns to drive product adoption and pipeline growth 
  • Collaborate with global communications and brand teams to elevate visibility around key themes including ESG, digital transformation, and capital markets innovation 

Performance & Insights

  • Establish robust KPIs to track product marketing effectiveness, lead generation, and business impact 
  • Use data and client insights to continuously optimize positioning and campaign performance 
  • Champion the voice of the client and market trends in shaping product marketing strategies 

Leadership & Teamwork   

  • Lead and mentor a global team of business marketers aligned by product pillars 
  • Act as a key liaison between marketing, product, sales, and client coverage teams 
  • Enable a performance-driven culture through transparency, insight, and continuous improvement 
  • Lead from the front as an advocate for Agile Principles and drive an Agile way of working in your team and beyond to leverage cross functional expertise 
  • Lead by example in transparently promoting the organization’s values and delivering in an aligned manner 
  • Create an environment that supports diversity and reflects the HSBC brand 
Requirements

Functional Knowledge

  • Extensive years of experience in B2B financial services marketing, with a focus on product marketing within a global banking or capital markets environment 
  • Deep understanding of institutional banking products and services, including transaction banking, global markets, securities services, and structured financing 
  • Demonstrated success in creating go-to-market strategies that bridge product and client engagement 
  • Strong cross-functional leadership skills, with experience working in matrixed, global organizations 
  • Proven ability to lead high-performing teams and influence senior stakeholders across business and marketing functions 
  • Strong analytical, communication, and storytelling skills 
  • Bachelor’s degree required; MBA or Master’s in Marketing, Finance, or related field preferred 

Opening up a world of opportunity
http://www.hsbc.com/careers 

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited. 

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