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Wealth and Personal Banking serves more than 50 million customers worldwide with a complete range of banking and wealth management services to enable them to manage their finances and protect and build their financial futures. It is a global business that brings together management responsibility for Retail Banking, Wealth Management, Insurance and Asset Management with a focus on customer-centric propositions and innovative and efficient distribution channels.
We are currently seeking an experienced professional to join this team in the role of Officer Campaign Marketing,
This role is part of the Marketing Communications and Campaigns team, which ensures that all activity, regardless of channel, is strategically aligned and cohesive. It also sets the direction for the Marketing Communications and Campaigns planning for our Marketing teams around the world, to ensure that the campaign plans are clearly aligned to business, customer, and brand objectives. This team is responsible for the development and implementation of all regional and global campaigns and gives guidance to countries on local campaigns, sharing best practice and ensuring that all activity is developed within the consistent global framework.
Responsibilities:
- Execute of marketing campaigns and activities to deliver the objectives and ambitions of the Global Marketing strategy such as Wealth new product launch, Visa Platinum Cashback Campaign, Travel Fair, and internal culture campaign
- Understanding local and global campaign guideline, guided by manager to ensure that the HSBC brand is promoted in a cohesive and consistent way, using the agreed campaign assets, and supporting materials produced
- Monitoring campaign result and the impact towards marketing and business metrics
- Execute experiment for creative and copy to improve the campaign result.
- Becoming the email marketing and social media strategist to communicate to our customers
Qualifications
To be successful in this role, you should meet the following requirements:
- Indonesia Citizen only
- Minimum bachelor’s degree, preferably in Marketing Management
- Min. 3 years of experience in marketing; with min. 1 year of experience in offline channel and events
- Have an excellent project management skill.
- Understand of Financial Industry and Banking products
- Fluent in English are mandatory.
- Excellence skills in communication, presentation, strategic and analytical thinking
- Ability to collaborate effectively across functions.
You’ll achieve more at HSBC
HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment.