Job description
Some careers shine brighter than others.
If you’re looking for a career that will help you stand out, join HSBC and fulfil your potential. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.
HSBC Corporate and Institutional Banking is a markets-led, financing-focused business that provides investment and financial solutions. Through our international network, we connect emerging and mature markets, covering key growth areas. We partner with our corporate, government and institutional clients to help them achieve consistent, long-term performance. Our products and services include advisory, financing, prime services, research and analysis, securities services, trading and sales and transaction banking.
We are currently seeking a high calibre professional to join our team as a Senior Manager, Content, Centre of Excellence.
Principal Responsibilities
Role purpose (overall high-level summary of the role)
The Senior Manager: Global Content Centre of Excellence will lead marketing’s Content Centre of Excellence, ensuring high-quality, consistent, and impactful content delivery across global CIB marketing initiatives. This role is responsible for content strategy, curation, governance, optimisation and best practice — with a focus on content management, prioritisation, and curation with an ability to simplify complex ideas into compelling content for diverse audiences— to support business growth, brand positioning, and client/customer engagement.
Reporting to the Global Head of Marketing Services, the role oversees the planning, creation, and deployment of global content assets across multiple channels and regions. The role holder will run the Global Editorial Board, ensuring content is aligned to strategic priorities, and will lead integration with sales enablement content for frontline colleagues to drive client conversations and revenue opportunities. The role will lead a small, high-performing team, fostering strong collaboration with global, regional, and local marketing teams, as well as key business stakeholders.
In this role you will
Campaigns, Content & Projects
Lead the Content Centre of Excellence, driving best practices in content creation, management, and delivery across all markets
Develop and manage the global content strategy, ensuring alignment with CIB marketing priorities and business objectives. Create and oversee the global content calendar to ensure consistency, timeliness, and integration with other marketing activities. Oversee content prioritisation processes to focus resources on high-impact content initiatives aligned to the business requirements
Chair and run the Global Editorial Board, bringing together stakeholders from across the business to align on key campaigns, messaging, and timelines
Lead the development and delivery of sales enablement content for frontline colleagues, including playbooks, pitch materials, case studies, and client-facing collateral
Ensure all content meets brand guidelines, tone of voice, and compliance standards
Manage relationships with content agencies, writers, and other external partners
Work closely with other marketing functions, including campaigns, events, digital, and brand, to ensure integrated campaign delivery
Commercial Strategy & Growth Marketing
Support the global marketing strategy for Global Corporates and Institutions, aligning with commercial growth objectives
Identify and prioritise content marketing opportunities within the Global Corporates and Institutions segments
Lead content curation, ensuring existing assets are optimised, repurposed, and relevant to global and local needs
Measurement & Insights
Implement content performance tracking, reporting, and continuous improvement processes
Track and analyse performance metrics for all activity, against the activity objectives
Utilise data insights to continuously refine marketing strategies
Advocate for insight for marketing and go-to-market activities
Leadership & Teamwork
Lead and develop a team of content marketing specialists across various areas and regions, setting clear objectives
Influence and collaborate with cross-functional teams, regional teams and Marketing Strategy leads, ensuring cohesive marketing efforts with the client/customer at the heart of decisions
Deliver regular global check in’s for marketing activity across Global and Local CIB teams, in conjunction with Global Brand, to deliver support and guidance for all things CIB brand and CIB global campaigns
Promote Agile Principles and foster a collaborative working environment that reflects HSBC’s values
Requirements
To be successful you will need
Extensive years of marketing experience, with proven experience in content marketing, content strategy, and/or editorial management with a focus on commercial marketing within global banking or financial services
Skilled in leading content planning processes and managing editorial boards wit a proven ability to translate client and market insights into effective marketing strategies and campaigns
Strong project management skills with the ability to manage multiple priorities under tight deadlines
Strong leadership and collaboration skills within global, matrixed organizations
Bachelor’s degree required; MBA or Master’s in Marketing, Business, or related field preferred
Opening up a world of opportunity
http://www.hsbc.com/careers
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Issued by The Hongkong and Shanghai Banking Corporation Limited.