HSBC Group

GCB 3

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Communications for Businesses and Markets (CBAM) is part of our People, Governance and Communications (PG&C) structure. This team designs and implements communications strategies to support HSBC’s business objectives in line with our values, and enhance / protect our reputation among key stakeholders. 

We are currently seeking a high calibre professional to join our team as Head of Communications, Corporate and Institutional Banking Asia and Middle East. 

Role Purpose 

The role of HSBC’s Communications Businesses and Markets team is to protect and strengthen the bank’s reputation through communications strategies that help advance our customers’ goals and our own.

We achieve this by: 

- Striving for transparency, clarity and consistency
- Advancing our own purpose, priorities and values 
- Inspiring pride and confidence

This role is focused on driving the business reputation and positioning of Corporate and Institutional Banking in Asia and the Middle East. The role holder leads the identification and execution of communications strategies to engage employees, media and wider stakeholder groups, aligned with the commercial priorities of the bank’s Corporate and Institutional Banking (CIB) business and the wider Communications Businesses and Markets strategy.

The role-holder is based in Hong Kong and reports functionally to the Head of Communications, CIB and at an entity level to the Head of Communications, Business and Markets, Asia and Middle East. Accountabilities include acting as the strategic communications advisor to the Head of Banking, Asia and the Middle East. The role also oversees communications business partnering for CIB’s business lines in the region (Global Payments Solutions, Global Trade Solutions, Markets and Securities Services, HSBC Infrastructure Finance and Sustainability, and Capital Markets and Advisory).

Key responsibilities:

• Collaboration and partnership: Work seamlessly with colleagues across Communications Businesses and Markets and Group External Communications to develop and deliver a communications strategy that is aligned to CIB and HSBC’s commercial goals, values and purpose. The work should support HSBC to differentiate CIB on strategy and performance by communicating value for shareholders and colleagues. The role-holder will also work closely with business colleagues across CIB in Asia and the Middle East
• Leadership: Oversee communications for CIB and Banking Asia and Middle East, leading a focused team of specialists and developing junior talent. The role holder should draw on impeccable influencing skills, executive presence and deep crisis and issues management experience
• Drive a commercial, risk-oriented culture: Drawing on significant international banking communications and issues management experience, lead a team culture to deliver proactive and credible integrated communications plans for regional business lines, and regional media relations engagement

Principal Accountabilities and Responsibilities

• Act as strategic communications advisor to Banking Asia and Middle East
• Leadership of communications business partnering for regional business lines (GPS, GTS, MSS, HIF&S, CMA)
• Oversee integrated communications plans for region-led campaigns and content, capabilities, strategic projects and changes
• Oversee CIB-led media relations with regional Tier 1, trade and business media, in partnership with the CIB and Asia media relations teams
• Management of communications teams in international and network markets across Asia
• Identify and escalate reputation risks and develop the associated mitigation strategies to build/safeguard the reputation of HSBC
• Maintain knowledge of stakeholder requirements, competitor activities and market trends to inform advice and direction in support of CIB’s regional business lines and HSBC
• Contribute to the development of strategic communications planning, insight, measurement and reporting 

Leadership & Teamwork  

• Develop strong relationships with regional business line executives and teams, key champions, advocates and colleagues to facilitate execution of communications plans
• Ensure execution to world-class standards and share knowledge and best practice across the communications network
• Stellar stakeholder management and influencing skills, with strong executive presence
• Keep up-to-date with the latest industry trends, techniques and approach, and network with peers 

Functional Knowledge

• Leadership management of a diverse team responsible for regional communications for CIB and Banking for Asia and the Middle East
• Deep experience in communications business partnering across multiple, regional business lines
• Experience in strategic communications development and associated measurement strategies
• Experience in complex risks and issues management 

The successful candidate for this role will:

• Be high energy, entrepreneurial and commercial
• Have executive presence with C-suite executives and the ability to navigate interaction with senior business stakeholders with confidence
• Have a ‘can do’ mindset, the ability to ‘engineer’ solutions and ensure their implementation in a complex environment
• Have strong integrity, and a demonstrable commitment to ethics
• Be a champion for inclusion – creates an environment in which all people feel like they belong
• Be comfortable dealing with ambiguity and understand and embrace agile ways of working
• Possess a high EQ and excellent interpersonal skills with a strong ability to motivate others 

Your local internal application policy should be followed. For internal applicants in Hong Kong with less than twelve months in their current role, please also obtain and enclose the endorsement from your current line manager in the application as well; for more information, you can visit HRDirect and search for content "HKG: Do I need any approval to look for internal career opportunities?". 

Opening up a world of opportunity

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website. 

Issued by The Hongkong and Shanghai Banking Corporation Limited.