HSBC Group

If you’re looking to take an exciting new direction with your HSBC career, an internal move can open the door to many opportunities, allowing you to take on a new challenge, and develop your skills. Bring your knowledge of our brand to a new role and grow yourself further.

Our Commercial Banking business serves over a million customers across more than 50 markets, ranging from small enterprises focused primarily on their home markets, through to corporates operating across borders. Whether it is working capital, term loans, trade finance or payments and cash management solutions, we provide the tools and expertise that businesses need to thrive. As the cornerstone of the HSBC Group, we give businesses access to a geographic network covering more than 90% of global trade and capital flows. 

We are currently seeking an experienced individual to join this team in the role of Martech Manager UK CMB.

This role is part of the UK Marketing function which is focused on supporting the strategic and revenue growth priorities of Commercial Banking (CMB). This business line manages relationships with businesses ranging from small start-ups to some of the world’s largest and most complex multi-nationals.

The role sits within the Marketing Technology team which is responsible for driving the adoption and commercialisation of Martech platforms for CMB, including CRO (e.g. A/B testing and personalisation), customer data platform and overall optimisation activities. The team works alongside the Public Website and Integrated Marketing teams to deliver holistic solutions that enhances customer experience, maximises conversion and value of our marketing investments.

This role is responsible for ensuring the use of technology is driving measurable business value by harnessing data, automating key parts of the digital journey and empowering the wider marketing team with a deeper understanding of customers and qualified prospects.

In this role, you will:

• Conduct website and campaign performance analysis for actionable insights, to inform data driven decision making and optimise marketing strategies at relevant touchpoints across the customer journey (e.g. website, email, paid media ads, etc.)
  
• Commercialise the Marketing Technology capabilities, working closely with the wider marketing team and business to translate business priorities and requirements to proposals and deliverables
  Refine the audience strategy, continuously look for new data sources and opportunities to integrate segments with marketing activities onsite and offsite and deliver meaningful messaging and improve customer experience through personalisation, working closely with the business and wider marketing team to drive commercial targets
  
• Plan, manage and implement the experimentation roadmap to enhance user experience, from hypotheses generation and prioritisation to activating experiments and test analysis and deliver programs of activity from end to end on time and on budget 
  
• Support a framework and operating model for Marketing Technology enabled activity, continuously review and implement workflows to maximize efficiency and governance 
  
• Execute personalisation and A/B testing activities in support of key campaign objectives and commercial targets and ensure our marketing technology strategy and roadmap has stakeholder buy in and fully aligned to strategic business goals

To be successful in this role you should meet the following requirements:

• Direct and proven broad based business experience, ideally within a Financial Services based institution
• Proven track record of using marketing technology tools to drive objectives (such as Tealium CDP, Heap Analytics, Contentsquare and Optimizely or other similar Martech platforms)
• Project management and process skills and demonstrable passion for testing and learning new approaches to channel usage
• Attention to detail and a drive for excellence and quality with strong written and verbal communication skills
• Ability to multi-task and handle different campaigns at the same time and with strong analytical skills to interpret data and produce actionable insights
• Ability to think innovatively, shaping and communicating new concepts and knowledge / experience of Agile ways of working

This role offers hybrid working and open to locations across the UK.

Continue to grow with our internal opportunities.

Being open to different points of view is important for our business and the communities we serve. At HSBC, we’re dedicated to creating diverse and inclusive workplaces. Our recruitment processes are accessible to everyone - no matter their gender, ethnicity, disability, religion, sexual orientation, or age.

We take pride in being part of the Disability Confident Scheme. This helps make sure you can be interviewed fairly if you have a disability, long term health condition, or are neurodiverse.

If you’d like to apply for one of our roles and need adjustments made, please get in touch with our Recruitment Helpdesk:

Email: hsbc.recruitment@hsbc.com
Telephone: +44 207 832 8500

You can find out more about the recruitment journey and what to expect by viewing our Recruitment Process FAQs in HR Direct and by clicking here (only available via internal access).