Job description
Business: WPB D&A, Global Analytics Center
Open positions: 1
Role Title: Senior Analyst – Data and Analytics GSC’s
Global Career Band:6
Location (Country / City ): Bangalore, Kolkata, Hyderabad
Recruiter Name : Dhanlaxmi Varu
The Opportunity:
Global Analytics Center (GAC):
- A mature analytics capability, the Global Analytics Center (GAC), is a hub of advanced analytics competency, providing high-end analytics services across global businesses and global functions. Set-up in India in 2004, GAC has matured into a shared Centre of Excellence comprising 2000+ professionals with offices in Bangalore, Kolkata, Guangzhou and Krakow. The work done in GAC forms a vital input towards strategic planning by the senior management for businesses and enables effective decision making along with addressing unforeseen challenges.
- GAC is an innovative community leveraging the best of data and analytics capabilities to enable smarter decisions and drive profitable growth. Rightly positioned in the two major intellectual hubs of India, Poland and China, it attracts a rich mix of resources across business consulting, data analysts, decisions scientists and advance analytics professionals. Being in these locations also enables HSBC to leverage talent from the rich academic and start-up ecosystem to keep up to date with the latest in the industry.
- Today, the GAC team generates value across the group through a wide variety of data and analytic solutions and related business consulting. GAC has become a one-stop shop for the group’s analytic needs leading the integration of analytics and data-driven decisions not only in traditional areas such as Risk , Retail, Wholesale, Private & Commercial Banking but also in new domains such as Regulatory, Operations, Procurement, Human Resources, and Financial Crime Risk. It provides support to various business groups and the job involves data analysis, model and strategy development & implementation, Business Intelligence, reporting and data management.
- There are primarily four job families in GAC: Decision Sciences, Information Management, Business Consulting and MI Reporting. This role applies to the Information Management job family within the Analytics function supporting various businesses and functions.
Global Business/Global Function (Ex: WPB, CMB, GRA etc.):
- Wealth and Personal Banking is our new global business combining Retail Banking and Wealth Management; and Global Private Banking, to become one of the world’s largest global wealth managers with USD1.4 trillion in assets. Our dedicated colleagues serve millions of customers worldwide across the entire spectrum of private wealth, ranging from personal banking for individuals and families, through to business owners, investors and ultra-high-net-worth individuals. We provide products and services such as bank accounts, credit cards, personal loans and mortgages, as well as asset management, insurance, wealth management and private banking, that best suit our customers’ needs.
- WPB business team will leverage richer analytics-driven insights to enable a more personalized approach to targeting and engaging with consumers. From location-based offers to improved service delivery, WPB business will use spending patterns, product use, and channel interactions to enable improved experience-driven banking. WPB business to provide employees with contextual data for smarter consumer engagement and provide management with robust analytics (customer interaction, attrition, loyalty, cost analysis and transactional and behavioral analysis) for ongoing decision-making and also for mitigating regulatory risk. WPB analytics team provide support 30+ markets globally
Global Business/Global Function - Sub-Function (WPB –D & MI , CCS, DDS…) :
- Under the Digital First strategy, WPB UK is moving from a data-rich to data-driven organization; the Data and Analytics department are central to this transformation. The department delivers data analytics, machine learning (ML) and management information which are used to measure, automate and improve the performance of the business. The department is at the center of customer intelligence and marketing; using ML to communicate the right message, to the right customer, at the right time. In addition, the department is using ML to automate processes and deliver efficiencies in banking operations.
What you’ll do:
The Messaging Operations Analyst is responsible for the data selection & build of 1:1 multi-channel/multi-step customer communications covering, mandatory (i.e. PSD2 comms, NoV, etc.), Service (branch closures, internet outage, etc.), Marketing (newsletters, Loan acquisition etc.). The communication to the customer covers, email, paper mail, outbound calling, internet banking prompts, Statement Inserts and messaging, Incentive payments etc.
Key responsibilities are:
- Understand and translate business requirements into 1:1 multi-channel / multi-step customer communications.
- Recommend and implement campaign enhancements to improve the customer journey: efficiencies in deliveries, system functionality and data availability.
- Build selection rules to deliver dynamic campaigns via Salesforce Marketing Cloud
- Support Chapter innovation projects
- Work within an Agile squad to deliver business requirements, with a clear focus on continuous development - share knowledge/best practice with the rest of the team and provide peer to peer feedback, quality checks and support.
- Proactively identify risk associated with customer data and campaign selection, ensuring the delivery processes are followed and the risk controls are completed 100% of the time. Take ownership of issues and ensure the appropriate course of action is taken.
- Working with the squad input into backlog discussions to prioritise workload against business objectives, adapt to change and identify and solve problems to allow the team to succeed.
Job Description (Sub-function):
- Respond to multiple requirements, competing priorities and critical work demands with flexibility and resilience
- Trusted by colleagues to make good, risk-based decisions
- Actively explore and suggest innovative and/or technological ways for working smarter or enhancing products and/or services Readily embrace change, helping others understand, accept and deal with change
- Understands and practices concepts of Agile approaches and the frameworks that HSBC has implemented to enable the success of these approaches within the bank
- Understands what epics and user stories are and how they are used in Agile delivery
- Supports the delivery of timely, incremental value to the business through efficient Agile ways of working
- Understands the importance of cross-functional team structures, embracing opportunities to take on new tasks and actions
- Individual contributor who is ready to work in the afternoon shift (11:30 - 8:30 PM IST)
Requisitos
What you will need to succeed in the role:
Skills/Experience Required:
Eligibility Criteria
- Working knowlegde of Agile methodologies / working as part of an Agile team .
- Knowledge of setting up complex dynamic personalized campaign using advanced platform features to set up multi-step campaigns.
- Ability to work on own but also as part of a larger team to achieve a common goal/objective. Actively engages with others to gain different perspectives and knowledge.
- Problem solving skills and resolution management.
- Advanced technical skill on digital messaging platform like salesforce marketing cloud / peoplecloud messaging / adobe campaign
- Advanced technical skils on enterprise campaign data platforms like UNICA, Oracle, Pega etc along with SQL skills
Soft Skills requirements
- Written and verbal communication skills. Ability to develop and effectively communicate complex concepts and ideas.
- Ability to work in cross-functional teams. Strong interpersonal skills and drive for success.
- Maintain the level of communication/interaction across the team and direct manager including onshore business partners.
- Strong analytical skills with business analysis aptitude. Knowledge and understanding of financial-services/ banking-operations is advantageous.
What additional skills will be good to have :
Want to apply?
- Employees must meet performance and behavioral standards as defined in the policy
- Application form should be submitted along with the current CV
- In addition, include all the other standard HR guidelines that are applicable
- All the completed applications should be submitted online by 11:59 pm on the closing date.
(Or)
Go to the below link and type “IND GSC : IJP Applicant User Guide” in search bar. https://hsbchrdirect.service-now.com/hrsp?id=hrdirect_employee_dashboard
You’ll achieve more at HSBC
HSBC is an equal opportunity employer committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and, opportunities to grow within an inclusive and diverse environment. We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, color, national origin, veteran status, etc., We consider all applications based on merit and suitability to the role.”
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***Issued By HSBC Electronic Data Processing (India) Private LTD***
Nombre del recruiter
Dhanlaxmi Varu
Email del recruiter
dhanlaxmi.varu@hsbc.co.in