HSBC Group

GCB 4

Some careers have more impact than others.

If you’re looking for a role where you can continue to make an impression, take the next step at HSBC where your contributions will always be valued.

Global Marketing uses creativity and business flair to help drive top-line revenue growth for our global businesses by optimising marketplace opportunities, our brand strength, and customer insight.  Our Brand team leads our efforts to create brand consistency whilst enabling innovation to open new opportunities for our businesses. By developing, implementing, and maintaining guidelines, tools, and assets, they keep our brand consistent, powerful, and impactful.

We are currently seeking a high calibre professional to join our team as a Senior Manager, Events.

Principal Responsibilities

The Senior Manager for Events plays a pivotal role in shaping, delivering, and optimising the organisation’s events strategy. Working within the Corporate and Institutional Banking (CIB) Singapore Marketing team, the role focuses on creating an events strategy that is aligned to our global approach, to ensure consistent delivery of impactful, high-quality programmes that strengthen brand positioning, drive client engagement, and support commercial growth among our key clients.

This role will collaborate within the Global Brand Partnership and CIB events community, helping coordinate, problem solve, and share best practice.

The role leads the execution of strategic events in partnership with global, regional and local marketing teams, as well as external agencies. The role is accountable for developing and deploying event toolkits, ensuring consistent execution and delivering measurable outcomes. The role holder will lead a high-performing team of three, providing guidance and mentorship to drive excellence in delivery.

In this role you will

• Event Strategy & Planning – Develop and deliver a local event strategy aligned with CIB marketing objectives, identifying opportunities, gaps, and efficiencies

• Brand & Positioning Alignment – Create strategic platforms and branded event properties that reinforce CIB positioning and HSBC’s global brand

• End-to-End Event Delivery – Manage the full lifecycle of strategic events (planning, creative, logistics, vendors, stakeholder alignment, hybrid/virtual formats, and post-event analysis)

• Client & Audience Experience – Design best-in-class client journeys, from invitations to delegate engagement, ensuring personalisation, segmentation, and seamless experiences across channels

• Content & Marketing Integration – Collaborate with Marketing Services to deliver event marketing campaigns, content creation (e.g., podcasts, filming, social), and comms integration

• Measurement & Insights – Manage budgets, track performance, analyse ROI, and implement best practices for promotion, engagement, and follow-up to drive leads and client impact

• Leadership & Team Development – Lead and develop a team of event marketing specialists, promoting agile ways of working, creativity, accountability, and continuous improvement

• Collaboration & Partnerships – Build strong relationships across global/regional/local teams, brand, agencies, suppliers, and partners to ensure high-quality, innovative, and cohesive delivery

To be successful you will need

• Recognized for driving impactful marketing initiatives in financial services, with a proven record of planning and executing large-scale, high-profile events

• Demonstrated expertise in event marketing best practices, delivering measurable results in audience engagement, lead generation, and compliance with governance standards

• Skilled in designing scalable toolkits and frameworks that enable consistent, efficient, and brand-aligned event delivery across markets

• Adept at managing budgets and supplier relationships, consistently achieving cost efficiencies while maintaining high-quality outcomes

• Proven ability to lead complex projects under tight deadlines, building strong stakeholder relationships and ensuring seamless execution

• Strong leader and collaborator, experienced in guiding teams and delivering successful events across virtual, hybrid, and in-person formats

When applying, please submit a full resume. Your local internal application policy should be followed. For more information you can visit HRDirect and search for content "SGP: Internal Job Application Criteria”. 

Opening up a world of opportunity

Candidate with less relevant experience or skills may be offered a lower Global Career Band than stated above.

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited.