Job description
A Career with Hang Seng Bank
Hang Seng is committed to service excellence. Our people are our most important asset and play a vital role in our efforts to continually enhance our performance for customers and provide best-in-class products and services. We seek to attract high-caliber talent by offering a dynamic working environment, good career development opportunities and competitive compensation packages. /VC
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Some careers open more doors than others.
If you’re looking for a career that will unlock new opportunities, join us and experience the possibilities.
We are currently seeking a high calibre professional to join our team as a Head of Corporate Communications and Community Investments, HACN.
Job Purpose:
• The Head of Corporate Communications and Community Investments proactively builds and protects the reputation of Hang Seng China.
• The role reports directly to the Chief Executive of Hang Seng China and have a dotted line responsible for the Head of Corporate Communications and Community Investments in Hang Seng Bank.
• The focus of the role is to strengthen brand image, drive business reputation and market position to attract customers in target segments and promote business growth. The role-holder leads a team in the delivery of integrated corporate communications and community investment strategies for Hang Seng China that align with the bank’s purpose, values and strategic priorities. He/ she also needs to oversee the department’s risk and control processes and ensure everything is in full compliance with Group requirements.
• The role-holder leads the development of community investment programmes that promote good corporate citizenship and support the interests and long-term sustainability of the community.
• The role holder effectively anticipates areas of reputational concern and opportunity for the Bank, providing communications advice and solutions to the management team.
Key Responsibilities:
Strategy Development
• Design and implement integrated communications and community investments strategy for Hang Seng China, with particular focus on the Greater Bay Area (GBA), in support of the Bank’s collective commercial objectives.
• Work in a highly collaborative manner across Bank to implement strategy and build a strong reputation.
• Maintain engagement with the Hang Seng Bank’s Corporate Communications and Community Investments departments to keep them abreast of strategic developments and issues affecting Hang Seng China.
Integrated Communications
• Lead the consistent communication of Hang Seng China.
• Advise key senior executives on all communications matters regarding Hang Seng China, in particular GBA.
• Maintain knowledge of stakeholder requirements, competitors’ activities and market trends to influence the future communications direction.
• Drive innovative storytelling to audience, using appropriate channels and formats.
• Generate op-ed and thought leadership positioning pieces for use on platforms and with publications around the network.
• Manage the agreed platform strategy for senior business executive engagement with key stakeholders, including development of messaging, speeches, and positioning pieces for senior executives to deliver on key business platforms.
• Work in close alignment with other functions to ensure integrated campaign maximisation across all communications channels.
Community Investments
• Lead Hang Seng China’s community investments programmes to enable the Bank to demonstrate good corporate citizenship.
• Identify and manage community investments programmes that align with the Bank’s business and purpose and support the needs of the local community, in particular in GBA.
Internal Communications & Employee Engagement
• Design and implement an internal communications strategy that is compelling to drive employee engagement and promote the Bank’s employer brand.
Issues & Crisis Management
• Develop and proactively manage Hang Seng China’s reputation risk mitigation framework, ensuring the Bank is adequately prepared to effectively deal with issues and crises.
• Work with colleagues in the Bank to ensure leaders have early sight of emerging issues and ensure there are handling strategies for each issue.
• Work with functions across the Bank to co-create and co-develop material that protects the Bank’s reputation.
• Assess and devise strategies for building capacity and capabilities for managing reputational issues, ensuring lessons are learned and shared following each issue.
Media Relations
• Oversee and monitor all media relations activities for Hang Seng China.
• Build media relationships that help protect, strengthen and enhance the Bank’s reputation.
• Apply an acute understanding of the media in mainland China, particularly the GBA.
• Ensure key spokespeople are given required training to represent Hang Seng China on the media front.
Financial Management
• Overall responsibility for the financial budget and reporting requirements for the Hang Seng communications and community investments team.
• Build the annual budget plans, ensuring transparency and accountability across the team.
Compliance & Risk
• Ensure full and strict adherence to the Bank’s risk management and compliance policy requirements.
• Manage and mitigate operational and reputational risks in day to day operations.
Leadership & Teamwork
• Represent the function in designated committees and governance forums.
• Actively shaping the function’s working practices, structure and governance.
• Foster and develop communications talent and capabilities at Hang Seng China.
• Provide strong performance management and coaching, with strong development plans.
• Live and lead with Hang Seng’s values and communications behaviours: creating one team, that’s dynamic, collaborative, fun, and focused on impact, moves with pace and purpose, inspires each other, and innovates.
#LI-HASE
Requirements
• Extensive experience leading integrated communications strategy within a complex, highly regulated and issues rich environment.
• A proven track record of safeguarding and maintaining the reputation of large-scale corporations.
• Proven ability to manage complex risks and issues management, including demonstrated ability to execute a communications agenda to successfully drive outcomes.
• Bachelor degree or above with minimum of 15 years’ relevant experience in communications/ public relations/ marketing.
• Strong analytical, interpersonal and project management skills. Effective leadership and decision-making with experience in influencing key stakeholders.
• Strong people management skills, with the ability to drive changes.
• Ability to work under pressure.
• Excellent written and verbal communication skills in both English and Chinese.
You’ll achieve more when you join Hang Seng
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Issued by Hang Seng Bank (China) Limited