Job description
Some careers have more impact than others.
If you’re looking for a career where you can make a real impression, join HSBC and discover how valued you’ll be.
HSBC is one of the largest banking and financial services organisations in the world, with operations in 62 countries and territories. We aim to be where the growth is, enabling businesses to thrive and economies to prosper, and, ultimately, helping people to fulfil their hopes and realise their ambitions.
We are currently seeking an experienced professional to join our team in the role of Vice President , Senior Marketing Manager
Business: Asset Management
Principal responsibilities
- Be a source of best Social marketing practise, strategy and implemenation.
- Drive a consistent and excellent client experience on chosen socail platforms (LinkedIn, YouTube etc.)
- Execute with measurement and effectiveness at the core of all social activities.
- To drive the Asset Management brand narrative through our social activities.
- Working with key local stakeholders ensure all Social activity aligns to global frameworks and policy, including social briefing process
- Build strong internal and external relationships to execute at pace with minimum conflict.
Create, adhere to and evolve Social frameworks, Policy documents
and Social reporting structure for inclusion within the Marketing quarterly report for Global, Wholesale and Institutional that includes commercialisation and post social activity
- Ensure suitable, relevant, client centric social content with subject matter experts
- Facilitate the commercialisation of Social for Sales activity
- Lead social collaborations with HSBC Group. Strong collaboration with global and local Heads of Wholesale and Institutional Marketing as well as with Global leads for capabilities, like Alternatives, ETF and Asia etc.
- Host regular ‘socail marketing team’ meetings with dot-line reports to exchange information and provide guidance
- An Evaluation of current year social spend against business objectives, local & global
Requirements
- Post Graduate / Degree level of qualification in business studies or marketing preferred. Broad based business experience, ideally within a Financial Services based institution.
- Strong understanding of marketing channels and content marketing. Prior experience working at scale and using collaboration tools such as Monday.com is desirable but not essential.
- A range of sophisticated customer and social marketing communications planning and operational experience, including demonstrable success in developing social strategies, ideally for institutional investors and intermediary clients like corporates, financial institutions, sovereign and public funds, family offices, fund selectors/distributors.
Proven experience of working on Social management , developing and delivering customer communications in a regulatory environment.
Proven experience of working with teams over multiple sites and proven understanding of customer insights and their role in Social development.
- Ability to think innovatively, shaping and communicating new concepts.
- Experience of managing vendors driving for greater value and application of resource.
- Strong understanding of communication developments and emerging consumer, business decision maker and industry trends.
Proven ability to influence leadership teams and lead across functional teams to drive improvement.
- Commitment to putting the customer at the heart of all development and implementation activities.
Expected to demonstrate a great understanding of key trends and areas of innovation which influence the way we interact and engage with our external asset management customers.
Creative problem solver with strong leadership qualities to be motivating and inspiring to others in the global and local teams, professional demeanour and cool under pressure.
An understanding of Asset Management customer segments across institutional and wholesale channels and their needs.
You’ll achieve more at HSBC
HSBC is an equal opportunity employer committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and, opportunities to grow within an inclusive and diverse environment. We encourage applications from all suitably qualified persons irrespective of, but not limited to, their gender or genetic information, sexual orientation, ethnicity, religion, social status, medical care leave requirements, political affiliation, people with disabilities, color, national origin, veteran status, etc., We consider all applications based on merit and suitability to the role.”
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