Job description

Some careers open more doors than others.

If you’re looking for a career that will unlock new opportunities, join HSBC and experience the possibilities. Whether you want a career that could take you to the top, or simply take you in an exciting new direction, HSBC offers opportunities, support and rewards that will take you further.

Commercial Banking provides international financial services solutions that support businesses ranging from large corporates to mid-market enterprises in a variety of industry sectors all over the world. Leveraging the strength, scope and expertise of our global product network, Commercial Banking is positioned as an essential partner to large and mid-market enterprises seeking to maximise their potential internationally, offering streamlined business access to HSBC’s international network and broad range of market leading banking products and services.

We are currently seeking a high calibre professional to join our team as a Marketing Manager, Digital Commercialisation.

Principal Responsibilities

  • Plan, execute, and monitor targeted marketing campaigns across various channels, especially Eloqua and Microsoft Dynamics
  • Evaluate campaign performance and effectiveness, using insights to refine strategies and drive continuous improvement in customer engagement and pipeline acceleration
  • Develop and implement strategies to engage both prospects and customers during their lifecycle, from brand to demand and analyse customer data to identify trends and opportunities for enhancing the CX and increasing lifetime value
  • Be hands on across a range of tools and platforms: Eloqua, CRM, Heap Web Analytics, Google Marketing Platform (GMP), Tealium Audience Stream, and various contact level data to support the optimisation of driving commercial growth across the digital journey
  • Partner with global, regional, and local teams to develop and implement a comprehensive digital marketing strategy that aligns with our overall business objectives
  • Continuously monitor and analyse digital marketing performance metrics, providing actionable insights and recommendations to optimise campaigns
  • Support marketing and key business stakeholders across priority product and sectors to build out best-in-class digital journeys
  • Showcase curiosity, adaptability, and a growth mindset to learn, problem-solve, and contribute positively to the team
  • Provide strategic guidance and thought leadership on the latest digital marketing trends, best practices, and emerging technologies
  • Stay up to date with industry regulations and compliance requirements related to digital marketing, ensuring adherence and mitigating risks

 

Requirements
  • 5 to 7 years of experience in digital marketing or relevant field
  • Strong analytical skills, with the ability to interpret data and derive actionable insights to drive marketing performance and ROI
  • Proven track record of successfully developing and implementing digital marketing strategies and capabilities, especially in Customer Lifecycle Management (CLCM), Account Based Marketing (ABM), or Audience Segmentation
  • In-depth knowledge of digital marketing technologies, tools, and platforms, including but not limited to marketing automation, customer data platform, account-based marketing, event management, analytics, experimentation, and content management systems
  • Strong understanding of digital marketing best practices, industry trends, and emerging technologies
  • Strong strategic thinking and problem-solving abilities, with a focus on driving innovation and continuous improvement
  • Exceptional communication and collaboration skills, with the ability to effectively engage and influence stakeholders at all levels of the organization
  • Ability to thrive in an agile, fast-paced, dynamic environment, managing multiple projects and priorities simultaneously
  • Knowledge of regulatory and compliance requirements related to digital marketing, including data privacy and consumer protection regulations

You’ll achieve more when you join HSBC.

www.hsbc.com/careers

HSBC is committed to building a culture where all employees are valued, respected and opinions count. We take pride in providing a workplace that fosters continuous professional development, flexible working and opportunities to grow within an inclusive and diverse environment. Personal data held by the Bank relating to employment applications will be used in accordance with our Privacy Statement, which is available on our website.

Issued by The Hongkong and Shanghai Banking Corporation Limited

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